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logo",81,36,[],{"asset":393},[394],{"type":27,"image":395,"mobileImage":401},[396],{"src":397,"alt":398,"width":399,"height":400},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002FLogos\u002Flogo-google-partner.svg","Google Partner logo",87,61,[],[403,408,413],{"buttonLink":404},[405],{"ariaLabel":9,"target":9,"url":406,"text":407,"entryType":12},"https:\u002F\u002Fpixis.ai\u002Fprivacy-policy\u002F","Privacy Policy",{"buttonLink":409},[410],{"ariaLabel":9,"target":9,"url":411,"text":412,"entryType":12},"https:\u002F\u002Fpixis.ai\u002Fleapus-csr-policy\u002F","Leapus CSR Policy",{"buttonLink":414},[415],{"ariaLabel":9,"target":9,"url":416,"text":417,"entryType":12},"https:\u002F\u002Fpixis.ai\u002Ffulfillment-policy\u002F","Pixis Fulfillment Policy","Pixis",{"uri":420,"id":421,"title":422,"url":423,"postDate":424,"dateUpdated":425,"slug":426,"sectionHandle":427,"type":428,"authors":429,"seo":444,"asset":454,"categories":463,"intro":9,"showBanner":473,"contentArea":474,"articleSelect":494,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":418},"blog\u002Fhow-to-find-pages-that-need-backlinks","42749","How to Find Pages That Need Backlinks","https:\u002F\u002Fpixis.ai\u002Fblog\u002Fhow-to-find-pages-that-need-backlinks\u002F","2026-11-06T04:04:00-05:00","2026-11-06T04:04:16-05:00","how-to-find-pages-that-need-backlinks","blog","blog_Entry",[430],{"fullName":431,"asset":432,"position":439,"bio":440,"linkedIn":441,"authorPage":443},"Shreshtha Bansal",[433],{"type":27,"image":434,"mobileImage":438},[435],{"src":436,"alt":431,"width":437,"height":437},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002FE081GMJV4MU-U082E8CCFKJ-47e2b2e26570-512.jpeg",512,[],"Director of Growth","\u003Cp>Shreshtha is the Director of Marketing and Growth across Pixis and Stellar. An IIM Lucknow alumna with experience at Google, she brings a strong foundation in growth, brand strategy, and performance marketing. Her work focuses on helping brands improve discoverability, build authority, and adapt to the new realities of AI-led marketing.\u003C\u002Fp>",{"url":442},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshreshtha-bansal-24453b6b\u002F?skipRedirect=true",[],{"title":445,"description":446,"advanced":447,"keywords":450,"social":451},"How to Find Pages That Need Backlinks | Pixis","Find the pages that gain most from new backlinks: pull striking-distance keywords from Search Console, measure the link gap, and score your shortlist.",{"canonical":448,"robots":449},"",[],[],{"facebook":452,"twitter":453},{"description":446,"title":422},{"description":446,"title":422},[455],{"type":27,"image":456,"mobileImage":462},[457],{"src":458,"alt":459,"width":460,"height":461},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fhow-to-find-pages-that-need-backlinks-featured.png","Two marketers review a Pixis Visibility striking distance list, a link gap of 26 and a page at position 12",1920,1360,[],[464,467,470],{"title":465,"slug":466},"SEO\u002FAEO\u002FGEO","seo-aeo-geo",{"title":468,"slug":469},"Pixis Visibility","pixis-visibility",{"title":471,"slug":472},"Content Marketing","content-marketing",true,[475],{"blocks":476},[477,480,492],{"type":478,"textBlock":479},"textBlock_Entry","\u003Cp>Your link-building budget covers maybe a dozen good links this quarter. The usual instinct is to point them at the homepage or the newest product page. A month later, nothing has moved, because those pages were either already strong or too far from page one for a few links to matter.\u003C\u002Fp>\u003Cp>The pages that gain most from new backlinks are rarely the obvious ones. They are pages that already rank on page two or the bottom of page one, for keywords people actually search, and that have clearly fewer referring domains than the pages above them. Content and intent are already in place. Authority is the missing piece.\u003C\u002Fp>\u003Cp>Finding them takes position data, a backlink tool and a simple scoring sheet. The trap is treating every high-impression page as a link candidate, when some need better content or internal links first.\u003C\u002Fp>\u003Cp>This guide explains how to pull striking-distance pages from Search Console, measure the link gap, score and rank the shortlist, and check whether the links worked.\u003C\u002Fp>\u003Ch2>Key takeaways\u003C\u002Fh2>\u003Cul>\u003Cli>The best candidates for new backlinks rank in positions 5 to 20 for keywords with real search demand, and have fewer referring domains than the pages outranking them.\u003C\u002Fli>\u003Cli>Count unique referring domains, not raw links. Ten links from one site are not ten independent votes.\u003C\u002Fli>\u003Cli>Score each page on business value, position, link gap and content quality, then spend the budget on the top 5 to 10.\u003C\u002Fli>\u003Cli>Fix internal links and search intent before paying for external links, because links cannot rescue a page that does not answer the query.\u003C\u002Fli>\u003Cli>Pixis Visibility tracks keyword positions, connects to Google Search Console and flags weak internal linking and orphan pages; page-level referring domain counts still come from your backlink tool.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Gather the data for the audit\u003C\u002Fh2>\u003Cp>You need three inputs and one place to record scores. Once these are lined up, most of the audit is sorting rather than guessing.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Position and impression data.\u003C\u002Fstrong> Google Search Console gives you impressions, clicks, CTR and average position per query and page at no cost.\u003C\u002Fli>\u003Cli>\u003Cstrong>Referring domains per URL.\u003C\u002Fstrong> A backlink tool that reports unique referring domains for your page and for the pages ranking above it.\u003C\u002Fli>\u003Cli>\u003Cstrong>A page inventory.\u003C\u002Fstrong> Your commercial pages (product, service, pricing, comparison) and your strongest informational pages (guides, research, pillar content).\u003C\u002Fli>\u003Cli>\u003Cstrong>A scoring sheet.\u003C\u002Fstrong> One row per page, with columns for target keyword, monthly impressions, current position, your referring domains, the outranking page's referring domains and the four scores.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Include both commercial and informational pages. You will need both to keep the link profile natural, as the later sections explain.\u003C\u002Fp>\u003Ch2>Step 1: Pull striking-distance pages from Search Console\u003C\u002Fh2>\u003Cp>Open Google Search Console and go to Performance, then Search results. Set the date range to the last three months and turn on the Average position and Impressions metrics.\u003C\u002Fp>\u003Col>\u003Cli>Open the Queries tab and add a filter for average position greater than 4 and less than 21.\u003C\u002Fli>\u003Cli>Sort by impressions, highest first.\u003C\u002Fli>\u003Cli>Keep queries with at least 100 monthly impressions, so you are not chasing terms nobody searches.\u003C\u002Fli>\u003Cli>Click into each query and open the Pages tab to see which URL ranks for it.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>The result is your striking-distance list: pages that rank close enough to page one that a modest authority boost can plausibly move them. If you already filter Search Console with regex for other analysis, the same setup works here; the method is described in \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fblog\u002Fhow-to-find-ai-queries-in-google-search-console\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">how to find AI queries in Google Search Console\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Watch for one URL that ranks for many related queries. That page is usually a stronger candidate than its best single keyword suggests, because one round of links can lift the whole group.\u003C\u002Fp>\u003Ch2>Step 2: Measure the link gap against the pages above you\u003C\u002Fh2>\u003Cp>For each candidate, search the target keyword and note the pages ranking in the top three to five positions. Look up their unique referring domains in your backlink tool, and do the same for your page.\u003C\u002Fp>\u003Cp>The difference is the link gap. A page with solid content and far fewer referring domains than its competitors has clear headroom. A page that already matches or beats the competition on referring domains is probably held back by something else, such as content depth, intent match or internal linking.\u003C\u002Fp>\u003Cp>Count unique referring domains, not total backlinks. A sitewide footer link can produce thousands of backlinks from one domain, and it carries far less weight than a handful of editorial links from different sites. If your tool shows link quality or authority per domain, filter out obvious low-quality sources before you compare. For how to read referring domain growth over time, see \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fblog\u002Fhow-to-analyze-backlink-velocity-and-referring-domains\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">how to analyze backlink velocity and referring domains\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2>Step 3: Score each page on four factors\u003C\u002Fh2>\u003Cp>Give each page a score from 1 to 5 on four factors, for a total out of 20.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Business value.\u003C\u002Fstrong> How directly the page drives revenue, pipeline or a strategic goal. A pricing or service page usually scores 5; a general awareness post may score 2 or 3.\u003C\u002Fli>\u003Cli>\u003Cstrong>Position.\u003C\u002Fstrong> Closer to page one scores higher. Positions 5 to 8 might score 5, positions 9 to 12 score 4, and positions 13 to 20 score 2 or 3.\u003C\u002Fli>\u003Cli>\u003Cstrong>Link gap.\u003C\u002Fstrong> A larger gap scores higher, because it shows clear headroom that links can close.\u003C\u002Fli>\u003Cli>\u003Cstrong>Content quality.\u003C\u002Fstrong> Depth, freshness and how well the page matches search intent. A page that scores 1 or 2 here needs a content update before it needs links.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>An illustrative example\u003C\u002Fh3>\u003Cp>Suppose a B2B SaaS service page ranks in position 12 for a keyword with 1,400 monthly impressions. It has 8 referring domains, and the page in position 4 has 34, a gap of 26.\u003C\u002Fp>\u003Cp>You might score it 5 for business value, 4 for position, 4 for link gap and 4 for content quality, a total of 17. A blog post in position 7 with a similar gap but no conversion path might total 14. Both belong on the list, but the service page goes first.\u003C\u002Fp>\u003Ch2>Step 4: Rank the list and choose your next sprint\u003C\u002Fh2>\u003Cp>Sort the sheet by total score and take the top 5 to 10 pages for your next link-building sprint. The highest scorers combine business value with a realistic gap to close, which is where each link has the best chance of moving a ranking.\u003C\u002Fp>\u003Cp>Keep a mix of page types on the list. According to \u003Ca href=\"https:\u002F\u002Fwww.buzzstream.com\u002Fblog\u002Flink-building-trends\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">BuzzStream's 2025 link building trends report\u003C\u002Fa>, 68% of surveyed SEOs prioritize links to blog posts, while 41% focus on product pages. Informational pages attract links more naturally, and a profile with links only to sales pages can look unnatural.\u003C\u002Fp>\u003Cp>Record the date, the starting position and the starting referring domain count for each page you choose. You need that baseline to judge the result later. To find the sites worth pitching for those pages, start with \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fblog\u002Fhow-to-find-websites-linking-to-competitors-but-not-to-you\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">websites that link to your competitors but not to you\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2>Where the shortlist goes wrong\u003C\u002Fh2>\u003Cp>Three patterns turn a sound scoring sheet into wasted budget.\u003C\u002Fp>\u003Ch3>Skipping internal links\u003C\u002Fh3>\u003Cp>Before paying for external links, check how well the page is linked from inside your own site. A striking-distance page with few internal links, or none, is missing authority you already own. Add contextual links from relevant, high-traffic pages first and give it a few weeks. For the method, see \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fblog\u002Fhow-to-use-internal-linking-to-improve-your-seo-rankings\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">how to use internal linking to improve your SEO rankings\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3>Chasing impressions without a business case\u003C\u002Fh3>\u003Cp>A page in position 15 with 5,000 monthly impressions and no conversion path may not justify a limited budget, unless it supports a topical authority goal you can name. High impressions with a low CTR do signal headroom, but check whether better links would bring visitors you actually want.\u003C\u002Fp>\u003Ch3>Treating a content problem as a link problem\u003C\u002Fh3>\u003Cp>If the pages above you answer the query more completely, links alone will not close the distance. A low content-quality score is a signal to update the page first, then reassess the link gap.\u003C\u002Fp>\u003Ch2>Plan the time and the help you need\u003C\u002Fh2>\u003Cp>For a site with 200 to 500 indexable pages, the audit takes about 3.5 to 5 hours:\u003C\u002Fp>\u003Cul>\u003Cli>1 hour to pull and filter position data\u003C\u002Fli>\u003Cli>1 to 2 hours for backlink gap analysis\u003C\u002Fli>\u003Cli>1 hour to score and rank the pages\u003C\u002Fli>\u003Cli>30 minutes to 1 hour to review internal links for the shortlist\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A site with fewer than 50 pages can usually be done in under 2 hours. For sites with more than 1,000 pages, or when you also need a toxic link review and disavow decisions, an agency or consultant can take the audit on, with scope depending on site size and complexity.\u003C\u002Fp>\u003Ch2>Check the result before you plan the next sprint\u003C\u002Fh2>\u003Cp>New referring domains take time to be crawled and reflected in rankings. Wait 6 to 12 weeks after the links go live, then compare each page against the baseline you recorded.\u003C\u002Fp>\u003Cul>\u003Cli>Check Search Console Performance for the target page and keyword: position, impressions and CTR.\u003C\u002Fli>\u003Cli>Confirm in your backlink tool that the new referring domains are live and counted.\u003C\u002Fli>\u003Cli>Compare movement on the pages that received links with similar pages that did not, so a sitewide change is not mistaken for a link effect.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If a page has gained several quality referring domains and has not moved after 12 weeks, look again at content depth and search intent. Then check that its internal links are still in place, since site changes can quietly remove them.\u003C\u002Fp>\u003Ch2>Where Pixis Visibility fits\u003C\u002Fh2>\u003Cp>The repeat work in this process is tracking where your pages rank, spotting which ones have slipped into striking distance, and keeping internal linking healthy. That is the part a platform can carry.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fproducts\u002Fpixis-visibility\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Pixis Visibility\u003C\u002Fa> tracks keyword positions and connects to Google Search Console, so you can see queries, pages and the before and after impact of content changes in one place. Competitor benchmarking compares your domain with competitors on domain authority, organic traffic, backlinks, referring domains and backlink velocity, which shows whether you face a sitewide authority gap or a page-level one. The technical SEO audit flags internal linking issues and orphan pages, so you can fix the free authority problems before you start outreach. Its internal links report also lists Page 2 Lifters, pages sitting on page two of Google, with internal links you can add to push them toward page one.\u003C\u002Fp>",{"type":481,"asset":482,"assetWidth":491},"asset_Entry",[483],{"type":27,"image":484,"mobileImage":490},[485],{"src":486,"alt":487,"width":488,"height":489},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fpixis-visibility-internal-links-page-2-lifters.png","Pixis Visibility internal links report showing link health, orphan pages and Page 2 Lifters, pages on page two of Google with internal links to add",1440,778,[],"large",{"type":478,"textBlock":493},"\u003Cp>What stays manual is the page-level link gap, which still comes from your backlink tool, and the judgment in the scoring sheet: business value, content quality and which pages make the sprint.\u003C\u002Fp>\u003Ch2>Start with the ten pages closest to page one\u003C\u002Fh2>\u003Cp>Run Step 1 this week and stop at the ten strongest striking-distance pages. Measure their link gaps, score them, and fix internal links on any that score low. Then commit the next round of link building to the top five and record the baseline.\u003C\u002Fp>\u003Cp>Twelve weeks later, you will know which pages responded to links and which needed something else, and the next sprint will be better aimed.\u003C\u002Fp>\u003Cp>Get started with \u003Ca href=\"https:\u002F\u002Fvisibility.pixis.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Pixis Visibility\u003C\u002Fa> to track striking-distance keywords and measure ranking changes on the pages you build links to.\u003C\u002Fp>\u003Ch2>FAQs\u003C\u002Fh2>\u003Ch3>Should I build backlinks to my homepage or to deeper pages?\u003C\u002Fh3>\u003Cp>Usually to deeper pages. Homepage links support overall domain authority but rarely move a specific keyword. A service or guide page ranking just outside the top 10 for a commercial keyword is a better use of a limited budget.\u003C\u002Fp>\u003Ch3>How many backlinks does a page need?\u003C\u002Fh3>\u003Cp>There is no fixed number. Compare your unique referring domains with the pages outranking you for the same keyword, filter out low-quality domains, and treat the remaining gap as a rough target rather than a guarantee.\u003C\u002Fp>\u003Ch3>Do internal links count as backlinks?\u003C\u002Fh3>\u003Cp>No. Backlinks come from other domains. Internal links still pass authority between your own pages and are the cheapest fix to try before outreach.\u003C\u002Fp>\u003Ch3>What if a page ranks well but gets few clicks?\u003C\u002Fh3>\u003Cp>That is often a title and meta description problem, not a link problem. Rewrite the snippet to match the query's intent and check CTR again before adding the page to your link list.\u003C\u002Fp>",[],{"blogBanner":496},{"bannerIcon":497,"bannerBrandName":502,"bannerHeading":507,"bannerCta1Text":508,"bannerCta1Url":79,"bannerCta2Text":509,"bannerCta2Url":259},[498],{"url":499,"title":500,"width":501,"height":501},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fv-logo.svg","V logo",78,[503],{"url":504,"title":505,"width":506,"height":60},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fvisibility-logo.svg","Visibility logo",191,"Increase your visibility on Google and AI search","Book a demo","Signup for free",1794230388802]