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The Marketing AIvolution Blog

Unlock business potential with research-driven insights

June 9th, 2021

7 essentials of website testing you can’t miss!

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Would you buy anything if you browse the website and it just won’t work? Or if you can’t find what you want?

Now, picture this. You go to a store to buy yourself some clothes. But the salesman won’t show you what you want to buy. Or you can’t actually find the kind of outfit you are looking for because the store is too messy. You’ll probably leave the place in a heartbeat.

The same applies to any website. Rather than bringing in customers, a non-functional website turns them away. But all hope is not lost as there exist numerous methods by which you can test your website.

As you are well aware, there are multiple aspects to a website. From functionality and usability to security and performance, there are multiple aspects that need to be tested before the website is live. This ensures that your website is capable of handling what it’s designed for.

Therefore, website testing is an integral aspect of web design and development. It is the process that makes sure the website is designed in such a way that it fulfills both the business and technical requirements. It also ensures that the website can be navigated by end-users effortlessly.


Purpose of website testing


Website software testing removes roadblocks that can hurt your website’s rating, improves interactivity through better design, and makes backlinking easier. While it’s important to design your website to raise brand awareness, create leads, and drive sales, be sure that all of the functions work properly before you launch it.

Minimize errors- Although an error-free website appears to be an apparent necessity, many web development firms fail to meet this demand. These vulnerabilities can put your website at risk, and in the worst-case scenario, cause it to collapse, which is why it’s critical to resolve them.

Professionalism- extensive loading times, non-functional pages or buttons, broken links, grammatical errors or typos, etc. are all typical problems that aren’t always tested. These seemingly insignificant issues can affect the website visitor experience. You can make your website appear more legitimate to visitors by correcting these minor faults. Moreover, it helps to build trust with your target audience.

Compatibility- since the start of the digital age, diverse forms of gadgets have come into the market. Creating a website that is compatible and responsive to all these devices is a tough job. However, it is vital to create a website that is responsive to the device used to access it. A single web page can display differently in two web browsers if you don’t adequately test your website design. This is frustrating for the user and can cost you a lot in the long run.

Website design- It’s important to remember that the hosting business you choose has no bearing on the performance of your website. The website’s performance suffers as a result of an ineffective or obsolete web design. Elements like your graphic design, code design, and positioning can cause your website to load slowly.

Increased viewership- How much does it cost your company to have faults or bugs? Bugs are commonly considered as the online world’s “conversion killers.” When there are 404 errors or a page isn’t loading properly or fast enough, you can expect users to abandon them without a second thought. Thus, web testing can be cost-effective as well as ensuring a smooth flow of revenue.


Importance of website usability


When you log into an app and find it too difficult to navigate, would you continue to use it? The answer is a resounding no! Technology is all about making things easier for users. And if an application is not easy to navigate, the very purpose of its creation is lost.

Let’s take Facebook as a case study. Assume you have to write some kind of code before texting someone. Or maybe you have to really search or scroll for hours in order to find them. What do you do?

Won’t you be tempted to use a website that’s not weighed down by these limitations?

The focus of website design usability is the website’s ease of use. This can involve presenting concise and useful information about the website’s topic or the strategic positioning of goods in the design.

The usability of a website makes a positive impression on visitors and increases the likelihood of them converting into paying customers. Making the website simple to navigate is, therefore, a crucial factor. Failure to do so will prompt your visitors to search for alternatives.


Four main areas of website usability

When it comes to producing site designs that people will enjoy using, there are no shortcuts. Most of the time, it’s just a matter of common sense and thinking about what features you value on other websites. These four aspects will assist you in immediately increasing the usability and UX of your website.


  1. Navigation


Many websites divide their content, products, and services into different pages. They prefer to provide menus for users to browse between them and go to the content they actually have an interest in. As discussed above, ease of use is an important factor for any website.

Straightforward navigation systems cannot be compromised for fancy aesthetics. Find the middle ground which blends both your navigational and aesthetic goals.


  1. Performance


Even though your website looks appealing and is simple to access, it can nevertheless seem slow. The issue with performance is that it’s difficult to tell how slow your website is for other people. Your web page should preferably load in two seconds. You’ll scare away a lot of visitors and miss out on potential conversions if you don’t.


  1. Readability


A lot of the stuff you engage with on the internet is text-based, including this article. You have a usability fault on your hands if your design makes it tough to comprehend and assimilate that content. In most cases, it will come down to the fonts you employ and how you handle contrast.


  1. Responsiveness


Your website might appear wonderful on a widescreen, but it will need to be optimized for mobile users as well. The use of mobile devices has exceeded the use of desktops and PCs by a substantial margin. In terms of usability, this is a key matter of concern. This is when a person’s ability to respond becomes crucial. This feature allows your site to function properly regardless of the device on which it is presented.


The essential elements of testing


A good test indicates you’ve learned something even if it fails. Establishing a testing framework that matches your firm is critical to conducting excellent tests.


  1. Insight


A haphazard thought isn’t the best way to start a good test. Comprehensively reviewing your data is a better place to start. Look for things that stick out, such as things that are doing exceptionally well or inexplicably poorly. Develop a hypothesis about your insight and proceed on that basis.


  1. Small ideas


Start with different smaller ideas that you can individually put to test. You don’t have to reinvent the call-to-action button, but you should be willing to try out some unique, bold, or novel concepts. For instance, changing your call-to-action text from “Sign up immediately” to “Sign up today” would be worth a shot, but “Give us a try” might encourage a more positive reaction.


  1. Simple and powerful


Since there are numerous ideas to execute, start slow and start with one. Begin with hypotheses that are simple to test and have the greatest effect potential. Starting with one CTA button and monitoring gradual improvements in conversion rates may take less time and resources. Alternatively, you can devote extra time to testing a fresh page design.


Last but not least, test on a regular and repeatable basis. Establish a method and stick to it every time so you can compare results and learn as you go.


7 crucial website testing factor points


This largely depends on your company requirements. But the following are the testing types/techniques that you can use:


  1. Functionality test


As the name suggests, website functionality testing constitutes a variety of elements. The major aim is to check the functional properties of the website such as user interface, database, server, security, APIs, and fundamental website functionalities. Functional testing is quite convenient as it allows users to conduct both manual and automated tests. It is carried out in order to check the functionality of each website feature.


Every website must be able to do a range of tasks. However, to avoid any difficulties after deployment, it’s critical to test the fundamental functionality of these websites independently. These fundamental functions are required for your website to run smoothly as it would not be able to function without them.


  1. Usability test


Usability testing determines whether a website can provide a good user experience to the average person. As a result, usability testing tackles a variety of questions about a user’s experience, such as page navigation, website design, how easy the website’s features are to use, and whether or not the website’s content is clear.


It can be conducted via testers or a small focus group that is closely representative of the website’s prospective target audience. To test your site’s navigation, make sure that menus, buttons, and links to different pages are clearly visible and consistent throughout all pages, and that the content is clear and free of spelling and grammatical errors. If images are provided, they should have an “alt” text.


  1. Performance testing


Customers nowadays are particularly sensitive to minute faults. There are various performance metrics that you should consider during testing. Some of which are the loading speed, uptime, data transfer rate, load tolerance, and efficiency.


Performance testing is crucial to check whether your website can handle regular use, especially during peak user hours.


  1. Security testing


Website security has become some of the biggest concerns for consumers across the globe. People utilize websites for a variety of reasons including financial transactions, purchasing, selling, and much more.


It is imperative that you do not allow unauthorized access to secure pages while conducting tests. After a period of inactivity, check sessions need to be automatically terminated. Restricted files should not be downloaded without appropriate access. When SSL certificates are used, the website should redirect to SSL pages that are encrypted.


A website’s managers should be able to restrict access to external users using sophisticated access controls. It is impossible to uncover your website’s core weaknesses and ensure that it does not leak important information to attackers without security testing.


  1. Database testing


Databases are necessary for the functionality of a website. It is important for you to test the database in order to ensure that your website is functional. During query execution, the procedure comprises testing several types of failures. The data should be secured from any form of alteration during testing, and routine query execution should not have an impact on data integrity.


The following activities need to be a part of the testing process:


Check to see if any issues appear while running queries.

When generating, updating, or deleting data in a database, data integrity is preserved.

Examination of query response time is an important step that allows you to fine-tune them if necessary.

Your web application accurately displays test data retrieved from your database.


  1. Compatibility testing

Compatibility testing ensures that your web application works properly on a variety of devices. As part of the browser compatibility test, the webpage being tested will appear on different devices. You must ensure that your online application is presented appropriately across browsers, that JavaScript, AJAX, and authentication are all functioning properly. You can also see if your browser is compatible with mobile devices.

Compatibility testing is used to assess how a website responds to various devices, apps, and operating systems. It allows you to see if a website is responsive and if it works well across multiple platforms and browsers.

  1. Interface testing

Test queries are reliably sent to the database, and client-side output is presented successfully. If there are any errors, they must be caught by the application and shown exclusively to the administrator, not the end-user. All application requests are handled by the test Web server without any service denials. Ascertain whether queries submitted to the database produce the intended results using interface testing.


After going through the seven steps of different website tests, you can implement crowd testing as well. It involves choosing a huge group of people (crowd) to run tests that would otherwise be run by a small group of individuals in the company. Crowdsourced testing is a new and exciting concept that can help uncover numerous previously undetected flaws. So, there you go! Test efficiently to ensure page visitors receive a seamless experience.

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