Filter Category
Select Industry
AIAI Marketing FundamentalsAI ToolsAll IndustryAudience Targeting and PersonalizationPerformance MarketingProductivityROI
Apply

Ad Viewability

Ad viewability measures whether an advertisement is actually seen by users, providing advertisers with insights into how effectively their ads are displayed. It ensures that advertisers pay only for ads that have the potential to engage their audience. What You Should Know The Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) define ad […]

Ad Targeting

Ad targeting is the process of delivering digital ads to specific audiences based on criteria such as behavior, demographics, interests, and location. It ensures that ads reach users most likely to engage or convert, increasing the efficiency and effectiveness of advertising campaigns. What You Should Know There are several types of ad targeting strategies, including: […]

Ad Suppression

Ad suppression is a digital advertising strategy that prevents specific users from seeing certain ads, ensuring that campaigns reach the most relevant audiences without wasting impressions. It is commonly used to exclude irrelevant audiences or avoid showing repetitive ads to users who have already converted. What You Should Know Ad suppression is typically managed through […]

Ad Stack

An ad stack is a collection of technologies and platforms that work together to manage, deliver, measure, and optimize digital advertisements. It includes components for buying, selling, serving, and tracking ads across multiple platforms and devices. Ad stacks streamline programmatic advertising, allowing advertisers and publishers to manage campaigns efficiently. What You Should Know A typical […]

Ad Server

An ad server is a technology platform that manages, delivers, and tracks digital advertisements across websites, apps, and other digital spaces. What You Should Know Ad servers perform key functions such as: Ad Delivery: Places ads on selected platforms based on targeting criteria. Performance Tracking: Measures impressions, clicks, and conversions. Frequency Capping: Limits how many […]

Ad Scheduling

Ad scheduling, also known as dayparting, allows advertisers to choose specific times and days for their ads to run. This ensures ads reach audiences when they are most likely to engage or convert. What You Should Know Popular scheduling options include: Time-Based Scheduling: Ads run during selected hours (e.g., 8 AM to 5 PM). Day-Based […]

Ad Rotation

Ad rotation refers to the practice of alternating different advertisements within a single placement to test performance and prevent ad fatigue. It allows advertisers to compare which ad versions drive better engagement and conversions. What You Should Know Ad rotation settings include: Optimized Rotation: Platforms prioritize showing ads expected to perform best based on engagement […]

Ad Revenue

Ad revenue is the income generated from displaying advertisements on digital platforms such as websites, apps, and social media channels. It is a primary source of revenue for publishers, influencers, and content creators. What You Should Know Ad revenue is typically earned through models such as: Cost-Per-Click (CPC): Advertisers pay when users click on their […]

Ad Relevance Score

Ad relevance score measures how closely an ad matches its target audience’s interests and behaviors. Platforms like Meta and Google assign this score based on engagement metrics and feedback. What You Should Know Ad relevance score is influenced by factors such as: Positive Interactions: Clicks, likes, shares, and comments. Negative Feedback: Ad hides or reports […]

Ad Recall

Ad recall measures how well audiences remember an advertisement after seeing it. It is a key indicator of brand awareness and ad effectiveness, especially for visual and video campaigns. What You Should Know Ad recall assesses how likely users are to remember an ad within a set period, such as two days. Platforms like Meta […]

How AI-led marketing can help you hit your goals?

Schedule a call

Check your ROI

AI Glossary

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.

Thank You!

We have just sent you a confirmation email in your inbox.

Our AI platform experts will get in touch with you shortly.