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Season 2 Episode 2 | 27:15

Key Takeaways

TAKEAWAY 1 | 4:48

Segmenting massive customer data into relevant clusters for better customer experiences and ROI

TAKEAWAY 2 | 9:53

Testing innovative strategies to ensure better customer service and satisfaction

TAKEAWAY 3 | 13:26

Literally understanding customer preferences through feedback and observation to boost retention

TAKEAWAY 4 | 17:37

Tailoring customer experiences and considering customer reviews for bringing better product innovations to life

Amy Martin Ziegenfuss

SVP - Global Enterprise & Brand Marketing at Hilton

Amy is a global brand builder who drives short and long-term performance by leveraging consumer insights, competitive and customer data, modern marketing tools and business results. She has experience in leading international teams in the hospitality, financial services and healthcare sectors to build global marketing strategies and integrated campaigns that build brands and drive business results.

  • Performance Marketing
  • Traditional & Modern Marketing
  • Integrated Marketing Strategy
  • Financial Management
  • Leadership
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