Season 2
Episode 2 | 27:15
Customer Listening: Conventional tool for modern marketeers
Key Takeaways
TAKEAWAY 1 | 4:48
Segmenting massive customer data into relevant clusters for better customer experiences and ROI
TAKEAWAY 2 | 9:53
Testing innovative strategies to ensure better customer service and satisfaction
TAKEAWAY 3 | 13:26
Literally understanding customer preferences through feedback and observation to boost retention
TAKEAWAY 4 | 17:37
Tailoring customer experiences and considering customer reviews for bringing better product innovations to life
Amy Martin Ziegenfuss
SVP - Global Enterprise & Brand Marketing at Hilton
Amy is a global brand builder who drives short and long-term performance by leveraging consumer insights, competitive and customer data, modern marketing tools and business results. She has experience in leading international teams in the hospitality, financial services and healthcare sectors to build global marketing strategies and integrated campaigns that build brands and drive business results.
Expertise
- Performance Marketing
- Traditional & Modern Marketing
- Integrated Marketing Strategy
- Financial Management
- Leadership
