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Season 1 Episode 3 | 19:23

Key Takeaways

TAKEAWAY 1 | 3:02

Building user interest based strategies & identifying micro-segments

TAKEAWAY 2 | 4:49

Testing new launches to learn faster and improve

TAKEAWAY 3 | 6:16

How MyHealthTeams achieves 15% conversion rate and reducing CAC by 15%

TAKEAWAY 4 | 7:57

Creating design that resonates at scale by leveraging AI

TAKEAWAY 5 | 10:30

Killing the time for manual interventions

TAKEAWAY 6 | 11:53

Moving away from data silos and the "one-size-fits-all" approach

TAKEAWAY 7 | 16:40

Understanding why trusting AI to curb the challenges at hand is the need of the hour

Dawn Allen

VP Performance Marketing at MyHealthTeams

Dawn is a skilled and hands-on marketing leader with a passion for building & directing growth-oriented teams. She excels in delivering D2C marketing strategies and campaigns and thrives to drive organizational effectiveness and collaboration across functions. Dawn believes that good teams are built from being empowered and inspired to test, learn, win and scale or fail and iterate.

  • Strategic Market Planning & Execution
  • Digital Marketing
  • P&L Responsibility
  • Project Management
  • Product Development
  • Lead Generation
  • Creative Management
  • Campaign Analytics
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