Season 2
Episode 3 | 21:55
Building Leak-proof Marketing Funnels
Key Takeaways
TAKEAWAY 1 | 01:02
Importance of being sensitive while creating a robust B2B consumer funnel in the healthcare industry for delivering individualized experience.
TAKEAWAY 2 | 3:55
Being ‘on-point’ with audience targeting to save unnecessary ad spends while being effective still
TAKEAWAY 3 | 6:36
Engaging with the audiences via interactive and impactful content
TAKEAWAY 4 | 9:37
Implementing unique lifecycle nurturing strategies for reduced funnel drop-offs
TAKEAWAY 5 | 12:58
Encouraging consumers to clock in their health updates for contextual health consultation
TAKEAWAY 6 | 14:22
“Both cadence and content is more of an art than a science because it's different for every consumer.”
TAKEAWAY 7 | 16:17
Emphasizing on precision targeting for maximizing campaign effectiveness
TAKEAWAY 8 | 17:34
Focusing on holistic communication and personalization while being non-intrusive
TAKEAWAY 9 | 20:27
Reducing ad dollars and raising marketing efficacy in the cookieless world
Fred Neil
VP - Growth Marketing & Member Enrollment at Omada Health
Fred is a result-oriented senior executive with 25+ years of demonstrated accomplishments in consulting services.
Over the years he has also garnered ample client-side experience in fast-paced start-ups and established companies. His excellence in strategic planning has helped Fred manage large teams and budgets, consistently producing a YoY surge in revenue growth.
B2C & B2B multi-channel marketing, business development, and strategic planning are some of the divisions Fred has cast a huge impact on, globally.
Expertise
- Leadership
- Strategic Planning
- M&A, Budgeting & Forecasting
- Business Development
- Brand Management & Multi-channel Marketing
- Product Development
