Season 2 Episode 5 | 19:42

Bringing Automation to Marketing Operations

Key Takeaways

TAKEAWAY 1 | 01:51

Identifying industry loopholes and creating sustainable solutions on the back of strong beliefs and keen observations before starting up

TAKEAWAY 2 | 03:54

Building a robust, innovative consumers’ favorite yet environmentally conscious brand in the world today

TAKEAWAY 3 | 7:38

Deriving at the right brand messaging strategy and then engaging effectively with the existing customers and prospects

TAKEAWAY 4 | 10:24

Allocating the budget, resources and time to right audience sets to over achieve objectives

TAKEAWAY 5 | 11:15

Mapping ways to optimize campaigns and maximize conversions

TAKEAWAY 6 | 13:00

Creating prototypes and personas of ideal Allbirds customers for better business growth and brand resonance

TAKEAWAY 7 | 15:15

Improving brand approach towards product development by leveraging A/B testing and experimentation

TAKEAWAY 8 | 17:22

Running and analyzing campaigns on auto-pilot mode to ensure that the team focuses highly on ideation than execution

Himanshu Sinha

VP - Digital Growth & E-commerce at Allbirds

Himanshu is an experienced product developer and unconventional leader in the marketing space. His core competencies lie in building cutting-edge omnichannel customer acquisition, retention and engagement strategies and conducting market research to understand customers’ needs deeply. In the past, Himanshu has demonstrated immense growth in product, engineering, marketing, data science and analytics fields for prominent, global E-commerce brands.