Season 1
Episode 4 | 18:19
AI as a Game-changer in Creatives & Communications
Key Takeaways
TAKEAWAY 1 | 2:13
Deep diving into Microsoft's content strategy
TAKEAWAY 2 | 3:14
Understanding the importance of research about what's trending in the market in order to hit right nerve of the customers
TAKEAWAY 3 | 3:53
Leveraging technology to engage with the right set of customers across channels
TAKEAWAY 4 | 4:58
Mapping the right keywords for the right market and communicating relevantly
TAKEAWAY 5 | 6:14
Adding measured ingredients to your 360 degree marketing strategy
TAKEAWAY 6 | 10:56
Testing and optimizing campaigns easily with the help advanced AI models
TAKEAWAY 7 | 13:25
Looking at the right metrics for utmost accuracy
Jazz Leong
Head of Integrated Marketing-APAC at Microsoft
Jazz leads a high-performing marketing team in translating global business priorities into broad marketing strategies and plans. She has a strong track record of driving best practices both within and outside the marketing organization. Jazz brings together extensive years of experience in driving integrated programs with PR and communications and through direct sales, inside sales, and channel functions. Her experience spans cross-discipline in product marketing, segment focus marketing, insights-driven campaign marketing, channel marketing, digital & inbound marketing, and consumer marketing.
Expertise
- Integrated Communication
- Marketing & Management
- Leadership
- Demand Generation
- Regional Marketing & Strategy
