Season 2
Episode 6 | 12:49
Data Relevancy : The Secret to Marketing Optimization
Key Takeaways
TAKEAWAY 1 | 02:26
Leveraging large chunks of structured data to conceptualize impactful marketing campaigns
TAKEAWAY 2 | 05:29
Making marketing campaigns more agile through compelling ways to process complex data
TAKEAWAY 3 | 07:40
Exploring various paid marketing channels and platforms to understand what influences consumer behavior
TAKEAWAY 4 | 09:41
Increasing and maintaining steady conversion rates by implementing effective channel mix marketing strategies
TAKEAWAY 5 | 10:59
Delivering the right message to right audiences at the right time for building powerful consumer engagement and relationship
Mark Mansfield
SVP of Strategic Growth and Partnerships at BrandTotal
Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them.
Expertise
- Strategic Partnerships
- Competitive Analysis
- Business Development
- Customer Relationship Management (CRM)
- Digital Marketing
- Lead Generation
- E-commerce
- Advertising
