Season 2 Episode 1 | 20:55

Optimizing marketing with CDP

Key Takeaways

TAKEAWAY 1 | 2:04

Importance of building a 360 degree view of the customer

TAKEAWAY 2 | 3:22

Overruling data silos and improve data accessibility

TAKEAWAY 3 | 6:30

Key use cases Reali solves using advanced MarTech mechanisms governed by AI

TAKEAWAY 4 | 9:46

Creating relevant user clusters using CDPs for designing extraordinary user journeys

TAKEAWAY 5 | 11:21

Investing more time and dollars by identifying the right cohorts of customers that actually bring in more conversions

TAKEAWAY 6 | 14:49

Engaging with the desired customers across multiple devices and channels to monetize rapidly and consistently

Randa McMinn

Chief Marketing Officer at Reali

Randa has extensive experience in customer acquisition and revenue growth for the technology, financial, retail, and real estate industries.She’s most passionate about developing strategies to close the gap between data insights and marketing activation, so teams can deliver at peak performance.