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Season 2 Episode 7 | 17:21

Key Takeaways

TAKEAWAY 1 | 04:58

Influencing offline and online customer behaviour by delivering innovative product and quality user experience.


TAKEAWAY 2 | 08:48

Performing in-depth competitor analysis to tailor product values and offerings as per customers preferences.


TAKEAWAY 3 | 10:51

Giving importance to customer feedback and testing products continually to improve services.


TAKEAWAY 4 | 12:02

Identifying the right communication channels and forming the perfect media mix for uplifting ROAS.


TAKEAWAY 5 | 13:40

Recognizing the best-fit audience group and targeting meaningful marketing campaigns to achieve the desired objectives.


TAKEAWAY 6 | 14:44

Leveraging first-party data for creating lookalike audiences and optimizing the outcome profoundly.


TAKEAWAY 7 | 15:52

Tana’s advice to fellow marketers, “Less is more. But ensure you do it in the best way possible.”


Tana Davila

Chief Marketing Officer at P.F. Chang's

Tana Davila comes with 20 years of tangible experience in the marketing space. Throughout her tenure as a marketing maestro, Tana has garnered great rewards and laurels for her work, built strong teams across industries and has gained significant appreciation from peers and experts. Having pursued Business Law and MBA academically, Tana’s quite passionate about devising high-impact brand strategies and forming seamless customer journeys to boost LTV. In 2021, Tana was listed amidst the ‘Top Women in Restaurant Technology’.

Expertise
  • Consumer Insights
  • Brand Strategy
  • Customer Lifecycle Management
  • Data Analytics
  • Digital Marketing
  • Public Relations
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