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They are innovative, and they are really trying to drive that next version of a one-stop shop to make more actionable decisions over time.\u003C\u002Fp>",{"type":473,"textBlock":494},"\u003Ch2>\u003Cstrong>Make AI-assisted decision-making part of your marketing workflow\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>See how Pixis Prism and Adroom can support marketing analysis, decision-making, and creative production across your workflow.\u003C\u002Fp>",{"type":496,"buttonBlock":497},"buttons_Entry",[498],{"type":250,"buttonLink":499},[500],{"ariaLabel":9,"target":9,"url":501,"text":502,"entryType":12},"https:\u002F\u002Fpixis.ai\u002Fforms\u002Fbook-a-demo\u002F","Book a demo",[504],{"heading":505,"highlights":506},"Impact",[507,509,511],{"term":9,"detail":508},"Incremental awareness and new sales during a major boxing event",{"term":9,"detail":510},"Less time spent synthesizing data, reporting, and completing post-campaign analysis",{"term":9,"detail":512},"Creative variant production scaled while reducing associated costs",[],[417,515,583,651],{"uri":516,"id":517,"title":518,"url":519,"postDate":520,"dateUpdated":521,"slug":522,"sectionHandle":425,"type":426,"authors":523,"seo":532,"asset":542,"categories":548,"contentArea":552,"highlights":573,"articleSelect":582,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":416},"peer-stories\u002Fhow-euroschool-increased-its-qualified-lead-rate-by-194-with-enhanced-conversions-for-leads","35994","How EuroSchool Increased Its Qualified Lead Rate by 194% Using ECL With Performance Max","https:\u002F\u002Fpixis.ai\u002Fpeer-stories\u002Fhow-euroschool-increased-its-qualified-lead-rate-by-194-with-enhanced-conversions-for-leads\u002F","2026-08-04T10:03:00-04:00","2026-08-04T10:40:12-04:00","how-euroschool-increased-its-qualified-lead-rate-by-194-with-enhanced-conversions-for-leads",[524],{"fullName":429,"asset":525,"position":438,"bio":439,"linkedIn":530,"authorPage":531},[526],{"type":27,"image":527,"mobileImage":529},[528],{"src":434,"alt":429,"width":435,"height":436},[],{"url":441},[],{"title":533,"description":534,"advanced":535,"keywords":537,"social":538},"How EuroSchool Increased Its Qualified Lead Rate by 194% with Enhanced Conversions for Leads | Pixis","EuroSchool fed offline CRM data into Google Ads to optimize for high-intent parents, lifting qualified lead rate 194% and cutting cost per qualified lead 60%.",{"canonical":447,"robots":536},[],[],{"facebook":539,"twitter":541},{"description":534,"title":540},"How EuroSchool Increased Its Qualified Lead Rate by 194% with Pixis | Pixis",{"description":534,"title":540},[543],{"type":27,"image":544,"mobileImage":547},[545],{"src":546,"alt":9,"width":459,"height":460},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fimage-2026-08-04T192411.923.png",[],[549],{"title":550,"slug":551},"Education","education",[553],{"blocks":554},[555,557,562,566,568],{"type":473,"textBlock":556},"\u003Ch4>\u003Cstrong>About EuroSchool\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>EuroSchool is a premier K-12 school network across India, with 22 schools, 32K+ students, and 1,800 educators. The team was focused on scaling student enrollments while maintaining the quality of its admissions pipeline.\u003C\u002Fp>\u003Ch4>\u003Cstrong>Challenge: Scaling lead volume without losing lead quality\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>EuroSchool needed to scale student enrollments, but its campaigns were optimized solely for upper-funnel web form fills. When the team attempted to scale budgets on Performance Max, lead volume increased but quality dropped. Google's algorithm had no visibility into offline CRM outcomes, so it couldn't distinguish between casual browsers and high-intent parents. The result was inefficient ad spend and an admissions team burdened with sorting signal from noise.\u003C\u002Fp>\u003Ch4>\u003Cstrong>Solution: Closing the loop with Enhanced Conversions for Leads\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>To bridge the gap between digital leads and actual school admissions, Euroschool \u003Cstrong>partnered with the teams at Pixis and Google\u003C\u002Fstrong>. They implemented  Enhanced Conversions for Leads (ECL) as a solution. By feeding offline CRM data back into Google Ads, the team shifted campaign optimization away from raw form fills and toward lower-funnel \"Qualified Leads\"- parents actively scheduling campus visits.\u003C\u002Fp>\u003Cp>This first-party data layer allowed Performance Max's Smart Bidding to find and convert high-intent parents across Google's entire network, rather than optimizing blind. Pixis led campaign execution and monitoring, building a closed-loop framework to deploy this optimization consistently across the account.\u003C\u002Fp>",{"type":476,"blockQuotation":558},[559],{"text":560,"source":561},"\u003Cp>Over the past year, PMax has transformed our acquisition strategy. By leveraging offline conversion signals, we improved lead quality, reduced CPQL, and scaled enrolments efficiently.\u003C\u002Fp>","Srini Reddy, Head of Digital and Performance Marketing, Lighthouse Learning",{"type":563,"asset":564,"assetWidth":565},"asset_Entry",[],"large",{"type":473,"textBlock":567},"\u003Ch4>\u003Cstrong>Outcomes: Higher lead quality, lower cost, at greater scale\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Comparing the pre-implementation period (Feb–Mar '25) to the post-ECL period (Feb–Mar '26), EuroSchool scaled its account while dramatically increasing lead quality. Overall spend scaled 2.43x, driving a 116% increase in impressions and roughly doubling total CRM leads, alongside a 2x increase in overall conversions on Google.\u003C\u002Fp>\u003Cp>The Qualified Lead Rate rose 194%, from 4.55% to 13.37%, resulting in a 7.68x increase in absolute qualified leads. Despite a modest 16% rise in raw CPL, the shift to lower-funnel optimization delivered a 60% reduction in Cost per Qualified Lead.\u003C\u002Fp>\u003Cp>The results gave the team confidence to continue scaling Performance Max with Enhanced Conversions as a core part of their acquisition strategy going forward.\u003C\u002Fp>",{"type":496,"buttonBlock":569},[570],{"type":250,"buttonLink":571},[572],{"ariaLabel":9,"target":9,"url":80,"text":81,"entryType":12},[574],{"heading":505,"highlights":575},[576,579],{"term":577,"detail":578},"194%","Increase in Qualified Lead Rate",{"term":580,"detail":581},"60%","Decrease in Cost per Qualified Lead",[],{"uri":584,"id":585,"title":586,"url":587,"postDate":588,"dateUpdated":589,"slug":590,"sectionHandle":425,"type":426,"authors":591,"seo":607,"asset":615,"categories":624,"contentArea":628,"highlights":640,"articleSelect":650,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":416},"peer-stories\u002Fdriven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism","31211","Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism","https:\u002F\u002Fpixis.ai\u002Fpeer-stories\u002Fdriven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism\u002F","2025-07-03T09:57:47-04:00","2026-02-20T12:07:47-05:00","driven-improves-roas-for-a-latam-retail-advertiser-using-pixis-prism",[592],{"fullName":593,"asset":594,"position":602,"bio":603,"linkedIn":604,"authorPage":606},"Bhavika Parlani",[595],{"type":27,"image":596,"mobileImage":601},[597],{"src":598,"alt":9,"width":599,"height":600},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002FScreenshot-2026-06-22-at-7.03.56-PM.png",1500,1122,[],"Associate Product Marketing Manager","\u003Cp>Bhavika sits at the sweet spot between product, marketing, and storytelling. With a Master’s in Marketing from Alliance Manchester Business School, The University of Manchester, she brings experience across AI GTM, B2B SaaS, and product narratives. Her work focuses on making AI-led advertising products easier for performance teams to understand, evaluate, and use in a market that seems to change every other week. Bhavika is part of the Product Marketing team at Pixis.\u003C\u002Fp>",{"url":605},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbhavika-parlani\u002F",[],{"title":608,"description":447,"advanced":609,"keywords":611,"social":612},"Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism | Pixis",{"canonical":447,"robots":610},[],[],{"facebook":613,"twitter":614},{"description":447,"title":608},{"description":447,"title":608},[616],{"type":27,"image":617,"mobileImage":623},[618],{"src":619,"alt":620,"width":621,"height":622},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fimage-15_2026-02-20-170600_nmgz.png","Driven",2400,1720,[],[625],{"title":626,"slug":627},"Media Agency","media-agency",[629],{"blocks":630},[631,633,635],{"type":473,"textBlock":632},"\u003Ch3>About\u003C\u002Fh3>\u003Cp>Driven, a LATAM-based agency, was managing paid search for a large retail advertiser operating under tight budget constraints. While the account showed strong brand demand, inefficiencies in campaign structure, keyword coverage, and budget allocation were limiting revenue growth and keeping ROAS below target.\u003C\u002Fp>\u003Cp>By activating Pixis Prism, Driven applied data-backed optimization recommendations across search and Performance Max campaigns. This helped unlock significant efficiency and revenue gains within weeks, without increasing overall spend.\u003C\u002Fp>\u003Ch3>Challenge: Driven needed to improve return on ad spend and revenue performance while working with constrained and, in some areas, reduced budgets. Key challenges included:\u003C\u002Fh3>\u003Cul>\u003Cli>Inefficient keyword and campaign structures impacting efficiency\u003C\u002Fli>\u003Cli>Budget misallocation across Search and Performance Max\u003C\u002Fli>\u003Cli>Limited visibility into pacing issues and policy-driven performance bottlenecks\u003C\u002Fli>\u003Cli>Pressure to meet long-standing ROAS targets without increasing investment\u003C\u002Fli>\u003C\u002Ful>",{"type":473,"textBlock":634},"\u003Ch3>Solution: The Pixis Prism approach\u003C\u002Fh3>\u003Cp>Driven used Pixis Prism’s optimization and analytics capabilities to identify high-impact opportunities across the account. Key actions included:\u003C\u002Fp>\u003Cul>\u003Cli>Applying account-level negative keyword recommendations to reduce wasted spend\u003C\u002Fli>\u003Cli>Making bid and budget adjustments guided by Prism’s pacing and performance insights\u003C\u002Fli>\u003Cli>Refining campaign structure to improve signal quality and conversion efficiency\u003C\u002Fli>\u003Cli>Auditing platform-level issues, including policy and extension-related inefficiencies, surfaced through Prism diagnostics\u003C\u002Fli>\u003C\u002Ful>\u003Cp>All recommendations were validated against platform data, ensuring changes were traceable and measurable.\u003C\u002Fp>\u003Ch3>Result: Within 4 to 6 weeks, the account delivered clear improvements across efficiency and revenue.\u003C\u002Fh3>\u003Cp>\u003Cstrong>Main Search branding campaign\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Conversions increased by approximately 60%\u003C\u002Fli>\u003Cli>Revenue increased by approximately 62%\u003C\u002Fli>\u003Cli>Investment reduced by approximately 4%\u003C\u002Fli>\u003Cli>ROAS improved from 8 to 13\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Performance Max campaign\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Budget reduced by approximately 80%\u003C\u002Fli>\u003Cli>ROAS improved from 9 to 18\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Overall account performance\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Approximately R$30,000 in incremental revenue generated\u003C\u002Fli>\u003Cli>Overall ROAS target achieved for the first time in a long period\u003C\u002Fli>\u003Cli>Total ROAS improved by 60%\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Why it worked\u003C\u002Fh3>\u003Cp>This case shows how actionable insights can drive meaningful performance gains without additional spend. By tying Prism recommendations directly to measurable changes such as keyword exclusions, budget reallocation, and campaign refinements, Driven was able to improve efficiency even under budget pressure.\u003C\u002Fp>\u003Cp>The results were clearly attributable to Prism-driven optimizations, creating a strong before-and-after narrative grounded in real account data.\u003C\u002Fp>",{"type":496,"buttonBlock":636},[637],{"type":250,"buttonLink":638},[639],{"ariaLabel":9,"target":9,"url":80,"text":81,"entryType":12},[641],{"heading":505,"highlights":642},[643,645,648],{"term":580,"detail":644},"Increase in Conversion Volume",{"term":646,"detail":647},"62%","Increase in Revenue",{"term":580,"detail":649},"Improved Total ROAS",[],{"uri":652,"id":653,"title":654,"url":655,"postDate":588,"dateUpdated":656,"slug":657,"sectionHandle":425,"type":426,"authors":658,"seo":667,"asset":675,"categories":684,"contentArea":686,"highlights":702,"articleSelect":713,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":416},"peer-stories\u002Fpaddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai","22391","Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI","https:\u002F\u002Fpixis.ai\u002Fpeer-stories\u002Fpaddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai\u002F","2025-07-07T15:22:56-04:00","paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai",[659],{"fullName":593,"asset":660,"position":602,"bio":603,"linkedIn":665,"authorPage":666},[661],{"type":27,"image":662,"mobileImage":664},[663],{"src":598,"alt":9,"width":599,"height":600},[],{"url":605},[],{"title":668,"description":447,"advanced":669,"keywords":671,"social":672},"Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI | Pixis",{"canonical":447,"robots":670},[],[],{"facebook":673,"twitter":674},{"description":447,"title":668},{"description":447,"title":668},[676],{"type":27,"image":677,"mobileImage":683},[678],{"src":679,"alt":680,"width":681,"height":682},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fimage-5.png","paddypower",1528,1094,[],[685],{"title":464,"slug":465},[687],{"blocks":688},[689,691,695,697],{"type":473,"textBlock":690},"\u003Ch3>About\u003C\u002Fh3>\u003Cp>Paddy Power is a leading UK-Irish sports-betting and iGaming brand known for its sharp odds, bold marketing, and real-time social engagement. With millions of active customers across the UK and Ireland, the company runs thousands of always-on campaigns spanning sportsbook, casino, and novelty markets\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Challenge: How to drive scale, while lowering costs \u003C\u002Fh3>\u003Cp>The paid media team at Paddy Power is known for running high-performing, data-driven campaigns at scale. Always looking to advance their paid social efforts in the competitive landscape, the team set out to explore how AI and automation could help elevate their Meta strategy even further. With a high volume of campaigns already under management, they aimed to boost efficiency, unlock new audiences, and reinvest time into strategic planning. Their ultimate goal was to drive more volume while improving Cost per Acquisition (CPA), their North Star metric for success.\u003C\u002Fp>",{"type":476,"blockQuotation":692},[693],{"text":694,"source":9},"\u003Cp>Partnering with Pixis has allowed us to unlock new efficiencies and embrace AI in a meaningful way. The collaboration has been seamless, and the results have exceeded expectations.\u003C\u002Fp>",{"type":473,"textBlock":696},"\u003Ch3>Solution: Pixis Performance and Targeting AI \u003C\u002Fh3>\u003Cp>After receiving strong recommendations from their colleagues at FanDuel, who had seen impressive results with Pixis, the Paddy Power team decided to explore a partnership.\u003C\u002Fp>\u003Cp>Acting as an extension of the Paddy Power team, Pixis’ dedicated paid social experts developed a strategy focused on driving scalable growth, while reducing costs. The team also leveraged automation to reduce manual workload, allowing the Paddy Power team to reallocate their time on strategic work. \u003C\u002Fp>\u003Cp>The Paddy Power team gave Pixis a set monthly budget with a cost per activation target to hit and their dedicated customer managers then leveraged Performance AI to automatically swift budgets and bids in order to spend the full budget while maintaining the cost per activation target.\u003C\u002Fp>\u003Cp>In addition, the team leveraged Pixis’ Targeting AI to find new high-value audience cohorts on an ongoing basis in order to keep fine tuning audiences and maximizing performance. They were able to identify and launch cohorts specific for Casino audiences - with specific interest, such as gaming, mobile phones, and many more.\u003C\u002Fp>\u003Cp>Throughout the collaboration, Pixis maintained a close, hands-on approach, hosting regular check-ins and strategic workshops to ensure continuous optimization and knowledge sharing. The result has been a high-impact partnership built on trust, expertise, and shared goals.\u003C\u002Fp>\u003Ch3>Result: A 9% increase in ROI \u003C\u002Fh3>\u003Cp>Today, Paddy Power’s Pixis-powered campaigns rank among their most efficient, delivering a 27% increase in volume, a 10% reduction in CPA, and a 9% boost in ROI. The strong results have led to an expanded partnership, with additional brands within the same portfolio now leveraging Pixis. They’re also planning to expand further across channels, regions, and business units.\u003C\u002Fp>\u003Cp>Beyond the numbers, the collaboration has driven meaningful operational improvements. The team has saved valuable time, deepened their exposure to AI tools, and gained hands-on experience with Pixis ecosystem, enabling them to focus more on strategy and innovation, and less on manual tasks.\u003C\u002Fp>",{"type":496,"buttonBlock":698},[699],{"type":250,"buttonLink":700},[701],{"ariaLabel":9,"target":9,"url":80,"text":81,"entryType":12},[703],{"heading":505,"highlights":704},[705,707,710],{"term":706,"detail":644},"27%",{"term":708,"detail":709},"10%","Reduction in Cost per Acquisition (CPA)",{"term":711,"detail":712},"9%","Rise in Return on Investment (ROI)",[],1787926858717]