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The team was focused on scaling student enrollments while maintaining the quality of its admissions pipeline.\u003C\u002Fp>\u003Ch4>\u003Cstrong>Challenge: Scaling lead volume without losing lead quality\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>EuroSchool needed to scale student enrollments, but its campaigns were optimized solely for upper-funnel web form fills. When the team attempted to scale budgets on Performance Max, lead volume increased but quality dropped. Google's algorithm had no visibility into offline CRM outcomes, so it couldn't distinguish between casual browsers and high-intent parents. The result was inefficient ad spend and an admissions team burdened with sorting signal from noise.\u003C\u002Fp>\u003Ch4>\u003Cstrong>Solution: Closing the loop with Enhanced Conversions for Leads\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>To bridge the gap between digital leads and actual school admissions, Euroschool \u003Cstrong>partnered with the teams at Pixis and Google\u003C\u002Fstrong>. They implemented  Enhanced Conversions for Leads (ECL) as a solution. By feeding offline CRM data back into Google Ads, the team shifted campaign optimization away from raw form fills and toward lower-funnel \"Qualified Leads\"- parents actively scheduling campus visits.\u003C\u002Fp>\u003Cp>This first-party data layer allowed Performance Max's Smart Bidding to find and convert high-intent parents across Google's entire network, rather than optimizing blind. Pixis led campaign execution and monitoring, building a closed-loop framework to deploy this optimization consistently across the account.\u003C\u002Fp>",{"type":451,"blockQuotation":452},"blockQuotation_Entry",[453],{"text":454,"source":455},"\u003Cp>Over the past year, PMax has transformed our acquisition strategy. By leveraging offline conversion signals, we improved lead quality, reduced CPQL, and scaled enrolments efficiently.\u003C\u002Fp>","Srini Reddy, Head of Digital and Performance Marketing, Lighthouse Learning",{"type":457,"asset":458,"assetWidth":459},"asset_Entry",[],"large",{"type":448,"textBlock":461},"\u003Ch4>\u003Cstrong>Outcomes: Higher lead quality, lower cost, at greater scale\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Comparing the pre-implementation period (Feb–Mar '25) to the post-ECL period (Feb–Mar '26), EuroSchool scaled its account while dramatically increasing lead quality. 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While the account showed strong brand demand, inefficiencies in campaign structure, keyword coverage, and budget allocation were limiting revenue growth and keeping ROAS below target.\u003C\u002Fp>\u003Cp>By activating Pixis Prism, Driven applied data-backed optimization recommendations across search and Performance Max campaigns. This helped unlock significant efficiency and revenue gains within weeks, without increasing overall spend.\u003C\u002Fp>\u003Ch3>Challenge: Driven needed to improve return on ad spend and revenue performance while working with constrained and, in some areas, reduced budgets. Key challenges included:\u003C\u002Fh3>\u003Cul>\u003Cli>Inefficient keyword and campaign structures impacting efficiency\u003C\u002Fli>\u003Cli>Budget misallocation across Search and Performance Max\u003C\u002Fli>\u003Cli>Limited visibility into pacing issues and policy-driven performance bottlenecks\u003C\u002Fli>\u003Cli>Pressure to meet long-standing ROAS targets without increasing investment\u003C\u002Fli>\u003C\u002Ful>",{"type":448,"textBlock":531},"\u003Ch3>Solution: The Pixis Prism approach\u003C\u002Fh3>\u003Cp>Driven used Pixis Prism’s optimization and analytics capabilities to identify high-impact opportunities across the account. Key actions included:\u003C\u002Fp>\u003Cul>\u003Cli>Applying account-level negative keyword recommendations to reduce wasted spend\u003C\u002Fli>\u003Cli>Making bid and budget adjustments guided by Prism’s pacing and performance insights\u003C\u002Fli>\u003Cli>Refining campaign structure to improve signal quality and conversion efficiency\u003C\u002Fli>\u003Cli>Auditing platform-level issues, including policy and extension-related inefficiencies, surfaced through Prism diagnostics\u003C\u002Fli>\u003C\u002Ful>\u003Cp>All recommendations were validated against platform data, ensuring changes were traceable and measurable.\u003C\u002Fp>\u003Ch3>Result: Within 4 to 6 weeks, the account delivered clear improvements across efficiency and revenue.\u003C\u002Fh3>\u003Cp>\u003Cstrong>Main Search branding campaign\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Conversions increased by approximately 60%\u003C\u002Fli>\u003Cli>Revenue increased by approximately 62%\u003C\u002Fli>\u003Cli>Investment reduced by approximately 4%\u003C\u002Fli>\u003Cli>ROAS improved from 8 to 13\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Performance Max campaign\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Budget reduced by approximately 80%\u003C\u002Fli>\u003Cli>ROAS improved from 9 to 18\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Overall account performance\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Approximately R$30,000 in incremental revenue generated\u003C\u002Fli>\u003Cli>Overall ROAS target achieved for the first time in a long period\u003C\u002Fli>\u003Cli>Total ROAS improved by 60%\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Why it worked\u003C\u002Fh3>\u003Cp>This case shows how actionable insights can drive meaningful performance gains without additional spend. By tying Prism recommendations directly to measurable changes such as keyword exclusions, budget reallocation, and campaign refinements, Driven was able to improve efficiency even under budget pressure.\u003C\u002Fp>\u003Cp>The results were clearly attributable to Prism-driven optimizations, creating a strong before-and-after narrative grounded in real account data.\u003C\u002Fp>",{"type":463,"buttonBlock":533},[534],{"type":250,"buttonLink":535},[536],{"ariaLabel":9,"target":9,"url":80,"text":81,"entryType":12},[538],{"heading":470,"highlights":539},[540,542,545],{"term":476,"detail":541},"Increase in Conversion Volume",{"term":543,"detail":544},"62%","Increase in Revenue",{"term":476,"detail":546},"Improved Total ROAS",[],{"uri":549,"id":550,"title":551,"url":552,"postDate":485,"dateUpdated":553,"slug":554,"sectionHandle":403,"type":404,"authors":555,"seo":564,"asset":572,"categories":581,"contentArea":585,"highlights":601,"articleSelect":612,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":394},"peer-stories\u002Fpaddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai","22391","Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI","https:\u002F\u002Fpixis.ai\u002Fpeer-stories\u002Fpaddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai\u002F","2025-07-07T15:22:56-04:00","paddy-power-scales-paid-social-while-cutting-cpa-by-10-with-pixis-ai",[556],{"fullName":490,"asset":557,"position":499,"bio":500,"linkedIn":562,"authorPage":563},[558],{"type":27,"image":559,"mobileImage":561},[560],{"src":495,"alt":9,"width":496,"height":497},[],{"url":502},[],{"title":565,"description":425,"advanced":566,"keywords":568,"social":569},"Paddy Power Scales Paid Social While Cutting CPA by 10% with Pixis AI | Pixis",{"canonical":425,"robots":567},[],[],{"facebook":570,"twitter":571},{"description":425,"title":565},{"description":425,"title":565},[573],{"type":27,"image":574,"mobileImage":580},[575],{"src":576,"alt":577,"width":578,"height":579},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002Fimage-5.png","paddypower",1528,1094,[],[582],{"title":583,"slug":584},"Sports","sports",[586],{"blocks":587},[588,590,594,596],{"type":448,"textBlock":589},"\u003Ch3>About\u003C\u002Fh3>\u003Cp>Paddy Power is a leading UK-Irish sports-betting and iGaming brand known for its sharp odds, bold marketing, and real-time social engagement. With millions of active customers across the UK and Ireland, the company runs thousands of always-on campaigns spanning sportsbook, casino, and novelty markets\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Challenge: How to drive scale, while lowering costs \u003C\u002Fh3>\u003Cp>The paid media team at Paddy Power is known for running high-performing, data-driven campaigns at scale. Always looking to advance their paid social efforts in the competitive landscape, the team set out to explore how AI and automation could help elevate their Meta strategy even further. With a high volume of campaigns already under management, they aimed to boost efficiency, unlock new audiences, and reinvest time into strategic planning. Their ultimate goal was to drive more volume while improving Cost per Acquisition (CPA), their North Star metric for success.\u003C\u002Fp>",{"type":451,"blockQuotation":591},[592],{"text":593,"source":9},"\u003Cp>Partnering with Pixis has allowed us to unlock new efficiencies and embrace AI in a meaningful way. The collaboration has been seamless, and the results have exceeded expectations.\u003C\u002Fp>",{"type":448,"textBlock":595},"\u003Ch3>Solution: Pixis Performance and Targeting AI \u003C\u002Fh3>\u003Cp>After receiving strong recommendations from their colleagues at FanDuel, who had seen impressive results with Pixis, the Paddy Power team decided to explore a partnership.\u003C\u002Fp>\u003Cp>Acting as an extension of the Paddy Power team, Pixis’ dedicated paid social experts developed a strategy focused on driving scalable growth, while reducing costs. The team also leveraged automation to reduce manual workload, allowing the Paddy Power team to reallocate their time on strategic work. \u003C\u002Fp>\u003Cp>The Paddy Power team gave Pixis a set monthly budget with a cost per activation target to hit and their dedicated customer managers then leveraged Performance AI to automatically swift budgets and bids in order to spend the full budget while maintaining the cost per activation target.\u003C\u002Fp>\u003Cp>In addition, the team leveraged Pixis’ Targeting AI to find new high-value audience cohorts on an ongoing basis in order to keep fine tuning audiences and maximizing performance. They were able to identify and launch cohorts specific for Casino audiences - with specific interest, such as gaming, mobile phones, and many more.\u003C\u002Fp>\u003Cp>Throughout the collaboration, Pixis maintained a close, hands-on approach, hosting regular check-ins and strategic workshops to ensure continuous optimization and knowledge sharing. The result has been a high-impact partnership built on trust, expertise, and shared goals.\u003C\u002Fp>\u003Ch3>Result: A 9% increase in ROI \u003C\u002Fh3>\u003Cp>Today, Paddy Power’s Pixis-powered campaigns rank among their most efficient, delivering a 27% increase in volume, a 10% reduction in CPA, and a 9% boost in ROI. The strong results have led to an expanded partnership, with additional brands within the same portfolio now leveraging Pixis. They’re also planning to expand further across channels, regions, and business units.\u003C\u002Fp>\u003Cp>Beyond the numbers, the collaboration has driven meaningful operational improvements. The team has saved valuable time, deepened their exposure to AI tools, and gained hands-on experience with Pixis ecosystem, enabling them to focus more on strategy and innovation, and less on manual tasks.\u003C\u002Fp>",{"type":463,"buttonBlock":597},[598],{"type":250,"buttonLink":599},[600],{"ariaLabel":9,"target":9,"url":80,"text":81,"entryType":12},[602],{"heading":470,"highlights":603},[604,606,609],{"term":605,"detail":541},"27%",{"term":607,"detail":608},"10%","Reduction in Cost per Acquisition (CPA)",{"term":610,"detail":611},"9%","Rise in Return on Investment (ROI)",[],{"uri":614,"id":615,"title":616,"url":617,"postDate":618,"dateUpdated":619,"slug":620,"sectionHandle":403,"type":404,"authors":621,"seo":633,"asset":642,"categories":651,"contentArea":655,"highlights":669,"articleSelect":678,"schemaOrganization":9,"schemaWebsite":9,"schemaWebpage":9,"schemaBreadcrumb":9,"schemaArticle":9,"schemaFaq":9,"schemaSoftwareApp":9,"siteName":394},"peer-stories\u002Fhow-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend","15916","How immi Decreased Cross-Channel CPA by 7% While Doubling Ad Spend","https:\u002F\u002Fpixis.ai\u002Fpeer-stories\u002Fhow-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend\u002F","2025-04-04T10:07:00-04:00","2025-04-07T08:03:47-04:00","how-immi-decreased-cross-channel-cpa-by-7-while-doubling-ad-spend",[622],{"fullName":623,"asset":624,"position":631,"bio":9,"linkedIn":9,"authorPage":632},"Colin Campbell",[625],{"type":27,"image":626,"mobileImage":630},[627],{"src":628,"alt":629,"width":47,"height":47},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002FUsers\u002FColin.jpg","Headshot of Colin",[],"Head of Content @ Pixis",[],{"title":634,"description":635,"advanced":636,"keywords":638,"social":639},"How immi Decreased Cross-Channel CPA While Doubling Ad Spend | Pixis","Learn how immi leveraged Pixis’ AI-powered platform to reduce acquisition costs, scale paid campaigns, and save time while driving greater performance.",{"canonical":425,"robots":637},[],[],{"facebook":640,"twitter":641},{"description":635,"title":634},{"description":635,"title":634},[643],{"type":27,"image":644,"mobileImage":650},[645],{"src":646,"alt":647,"width":648,"height":649},"https:\u002F\u002Fd191k2rrohvvg6.cloudfront.net\u002Fimages\u002FPeer-stories\u002Fimmi.jpg","Immi logo overlay on noodle dish being lifted with chopsticks",1200,860,[],[652],{"title":653,"slug":654},"E-commerce","e-commerce",[656],{"blocks":657},[658,661,663,667],{"type":659,"videoUrl":660},"videoEmbed_Entry","https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FVaQjxR6JrTU?si=oS6TXiw_WDHWbq-2",{"type":448,"textBlock":662},"\u003Ch3>About immi\u003C\u002Fh3>\u003Cp>Founded by Kevin Lee and Kevin Chanthasiriphan, \u003Ca href=\"https:\u002F\u002Fimmieats.com\u002F\">immi\u003C\u002Fa> is on a mission to help families better manage their health with healthy, high-quality foods that taste great.\u003C\u002Fp>\u003Ch3>Challenge: How to reduce CPAs across channels\u003C\u002Fh3>\u003Cp>With a lean growth marketing team and limited bandwidth, immi needed a solution to scale their paid marketing efforts efficiently. CPA was their North Star metric, and reducing acquisition costs across channels was a top priority. Despite testing various strategies and AI targeting tools, they struggled to master audience targeting and achieve the results they needed.\u003C\u002Fp>\u003Ch3>Solution: Pixis’ AI-Powered Platform and Expert Team\u003C\u002Fh3>\u003Cp>Seeking a more effective approach, the immi team partnered with Pixis for its unparalleled technology and industry-leading expertise. The collaboration began with an onboarding call, starting with a focus on their Meta campaigns. Within just 4-5 weeks, Pixis’ AI-driven campaigns outperformed their control campaign by 15-20%.\u003C\u002Fp>",{"type":451,"blockQuotation":664},[665],{"text":666,"source":9},"\u003Cp>We’re really happy with Pixis and would recommend them to anyone. In fact, we do recommend Pixis to everyone we know.\u003C\u002Fp>",{"type":448,"textBlock":668},"\u003Cp>Encouraged by these strong results, the team scaled their use of Pixis’ \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fproducts\u002Fperformance-ai\u002F\">\u003Cstrong>Targeting AI\u003C\u002Fstrong>\u003C\u002Fa>, leading to significantly improved CAC and the confidence to increase budgets and unlock greater growth. They also leveraged \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fproducts\u002Fperformance-ai\u002F\">\u003Cstrong>Performance AI\u003C\u002Fstrong>\u003C\u002Fa>, which optimized both targeting and creative execution across their campaigns, further enhancing efficiency and performance.\u003C\u002Fp>\u003Cp>In addition to the technology, the team has hands-on support from their dedicated customer success team at Pixis. Acting as an extension of their in-house team, Pixis’ experts provide strategic guidance, campaign planning, and deep performance insights. With this close collaboration, the team at immi has been able to shift its focus to building and refining its creative process, funneling as many creatives as possible through Pixis while relying on its AI for targeting and media buying.\u003C\u002Fp>\u003Ch3>Outcomes: Lower CPA, Greater Scale, and Significant Time Savings\u003C\u002Fh3>\u003Cp>The Pixis-powered campaigns not only outperformed immi control campaigns but also uncovered new, high-quality audiences. The team successfully expanded from Meta to Google and YouTube, increasing spend by more than 2x while reducing CPAs by 7% across all channels.\u003C\u002Fp>\u003Cp>“Pixis not only decreased CPAs but allowed us to expand our budgets. They’re also fine tuning all of our campaigns and finding small optimizations that our team normally would have to spend hours per day and per week.”\u003C\u002Fp>\u003Cp>Additionally, by leveraging Pixis’ AI to identify optimization opportunities, insights that would have previously required hours of manual analysis, the team significantly reduced operational workload. Looking ahead, the immi team plans to integrate Pixis \u003Ca href=\"https:\u002F\u002Fpixis.ai\u002Fproducts\u002Fcreative-ai\u002F\">\u003Cstrong>Adroom\u003C\u002Fstrong>\u003C\u002Fa> into their paid media operations to further enhance efficiency and scale their efforts.\u003C\u002Fp>",[670],{"heading":470,"highlights":671},[672,675],{"term":673,"detail":674},"7%","Reduced CPA",{"term":676,"detail":677},"2.3x","Scaled Spend",[],1785855212613]