About Joe & The Juice
Founded in 2002, Joe & The Juice is a Danish urban juice bar and coffee concept operating in 160 locations across Europe, with a growing presence in Asia and the United States. Backed by top investors such as General Atlantic and Valedo Partners, the company uses natural and organic ingredients sourced directly from growers, and its differentiated concept caters to customers who like a fast yet healthy lifestyle.
Objectives
With multiple campaigns to be run across different geographical locations to drive audiences to their business, Joe and the Juice wanted an infrastructure to handle the performance of this high volume marketing effort, while being mindful of their budget.
1001-5000
Employee Strength
EMEA, ANZ
Regions Served
Food &
Beverages
Industry
14%
Increase in Conversion Rate
"Inter-region campaigns always posed the challenge of performance optimization. We were on the marketing for a system that could handle the magnitude of campaign data and help us lower our CPI. That's when we met Pixis."
Pixis’ Approach
Pixis' AI was deployed on Joe and The Juice's campaigns across multiple locations around the globe. It quickly identified multiple performance and targeting inefficiencies and started optimizing for bid and budget across campaigns and locations. This implementation drove more high intent visitors to Joe and The Juice's platform, who became customers soon after. The overall efforts led to a 12% reduction in Cost Per Installation (CPI) and 14% increase in Conversion Rate (CVR).
Result
12%
Reduction in Cost Per Install
14%
Increase in Conversion Rate
Pixis helped Joe & The Juice optimize its marketing spends and scale campaign effectiveness by enabling the right targeting, creatives, and spend optimization in real-time, at scale.