AI is not a contender to human creativity, but rather an enabler.
With so much happening in the world of AI, here's a quick round-up!
Create highly personalized campaigns with AI, while ensuring user privacy.
Move on from outdated tactics this Black Friday, and stay ahead of the game...
Achieving consistent user acquisition is all about adapting strategies to evolving seasons.
Identifying where audiences engage is essential for an impactful approach.
Achieving accurate targeting can be a challenge, but how can AI help?
Unravel the nuances of optimizing campaigns during peak demand seasons.
How do you ensure each marketing platform hits the right note?
Attrition has been an ever-present hurdle for marketers. But there's a solution.
In the age of ad fatigue, it's an art to pinpoint what truly matters.
Achieve cross-platform mastery with the help of AI!
Unpack the challenges of Ad Network Algorithms to stay ahead of the curve!
Harness the power of AI to revolutionize user acquisition!
AI can help brands connect with their Gen Z consumers on a deeper level.
The big seven of AI met to encourage ethical AI practices moving forward.
Using erroneous AI models to train other models just results in multiple defective clones.
The risk of getting sued can be a major deterrent for businesses.
Backpack Language Models have the potential to rectify inadvertent stereotypes enforced by AI.
Decoding Generative AI by giving you a glimpse into its inner processes.
Any AI tool is only as good as we train it to be.
Approximately $1.7 billion has been invested in generative AI solutions in 2023.
How can you consistently compete in a crowded space and emerge victorious?
Written by Hari V, co-founder & Chief Business Officer at Pixis.
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The uncertainty surrounding third-party cookies has pushed personalization strategies into limbo.
Computer Vision includes everything from text recognition, OCR, iris recognition, and video analysis.
Understanding consumer behavior is the key for marketers to segment similar behaviors into cohorts.
To harness data's true capability, brands need an easy-to-use and intelligent dashboard.
The true power of AI is unleashed when AI and human intelligence work together....
Persuasion at the right time with the right creative is what gets leads and...
Consumer insights are crucial for uncovering factors that could increase customer satisfaction.
Utilize the power of AI to create high-value, targeted, and conversion-focused content.
Decoding consumer perception in today's market is complex but predominantly important.
65% of the people don't even read your ad copy at first glance, they...
Reinforcement learning is the closest approximation in trying to replicate how we learn.
Despite evident advantages, many leaders are yet to fully realize the potential of AI-led...
It's the creativity that compels the audience to either click or just absently scroll...
Performance management entails planning, execution, tracking, optimization, and analysis of a live campaign.
A data-backed approach can help marketers find the sweet spots of targeting faster.
A well-thought-out creative piques consumers' interests and is bound to increase quality conversion.
A great user experience combined with equally better customer experience improves the brand image.
A personalized customer experience is what sets a brand apart from its competitors.
According to research, 88% of users won't return to your website if they find...
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