Audience Targeting
It pays to be precise
Reaching your ideal audience is about understanding behaviors, intent, and opportunities before your competitors do. Using advanced targeting AI, Pixis analyzes past campaign performance, competitor insights, and real-time trends to build high-converting audience segments.
- Turn complex data into clear audience insights
- Move quickly from analysis to impact
- Focus spend where it actually delivers results
Meet your new best customers
Pixis takes the guesswork out of audience targeting on Google, Facebook, and other paid platforms by analyzing historical campaign data, industry benchmarks, and emerging audience patterns.
Optimized targeting
AI-enhance your targeting strategy. Refine audience parameters, receive keyword recommendations, and create precise ad groups that maximize engagement.
Enriched audience cohorts
Discover niche, high-value segments based on real-time insights and campaign performance data—so you’re always a step ahead.
Actionable insights
Get clear, data-backed recommendations for audience segmentation, ensuring every campaign decision is informed, intentional, and geared for success.
Better audiences, better outcomes
Adapt in real time
Stay ahead of changing market conditions — Pixis ensures your targeting evolves with new trends, signals, and audience shifts.
Pick the perfect moment
By analyzing intent signals and behavioral patterns, Pixis helps you engage audiences when they’re most likely to convert.
Reduce wasted impressions
Pixis intelligently recommends keywords, audiences, and exclusions — helping you focus ad spend on high-converting segments.
Stabilising the Cost Per Purchase(CPP) while doubling the scale of our campaigns was what we aimed to do, and Pixis AI seamlessly integrated to our systems to enable us to do the same.
When we heard about Pixis' AI infrastructure for marketing, we immediately leveraged it to advance our clients' paid marketing campaign efforts.
Pixis helped us increase brand awareness, optimize audience growth, and tap into new channels of growth. It has been one of the most efficient additions to our team, especially for Facebook Ads.
Our objective was to improve the CPI by increasing audience engagement. Pixis offered exactly what we needed - a system that identifies and works on the root cause - real-time targeting of relevant audience groups.
"Pixis’ AdVance is truly a force to be reckoned with. We witnessed a staggering 66% increase in app installs and 32% decrease in CPFT."
We wanted to increase awareness of certain categories of products, while simultaneously achieving our target ROAS of >2, and help reduce the Cost Per Transaction. That's when we met Pixis.
Being one of the biggest media spenders, we naturally wanted to optimize our campaigns' bids and budgets. Pixis' proprietary AI models proved to be the right choice.
Pixis helped us drive down costs and scale up growth for our global clients, through comprehensive and data-driven campaigns.
The ability to scale our campaigns and make Facebook work for us without doubling the team was a game changer for us. The fact that we could optimize against down funnel metrics meant we could do so with confidence.
Inter-region campaigns always posed the challenge of performance optimization. We needed a platform that could handle the magnitude of campaign data and help us lower our CPI. That's when we met Pixis.
Pixis' live insights and creative recommendations were exactly what we were looking for. It helped us reduce our non-branded Customer Acquisition Cost and improve our Return on Ad Spends.
Pixis' AI when pitted against our previous performance marketing approach delivered 33% increase in our overall ROAS on Facebook.
