BERT is a powerful AI model that is designed to understand and generate natural language. It is widely used in a variety of Natural Language Processing (NLP) tasks such as accurately predicting the next word in a sentence, identifying the main topic of a piece of text, or summarizing a long document. It is used to perform tasks related to NLP, such as language translation, text summarization, and question-answering, at scale with speed. Pixis uses BERT to facilitate the generation of contextual communication for our customers.