2025Google&MetaAdsBenchmarks

What we learned by analyzing $1.8B in ad spend from 100+ companies in 21 industries. See how your strategy measures up and how B2C brands are (and aren't) using AI in performance marketings strategies.

A smarter, leaner, faster future for performance marketers.

Performance marketing is evolving fast. We analyzed what’s actually working, and where brands are finding diminishing returns. This report breaks down performance benchmarks and explores the trends that will define the next era of growth for consumer brands.

Get data and trends to set new standards.

Learn the AI operating model for high-performing teams.

Discover strategies to prepare for the future.

Up-to-Date Benchmark Data

How do your ad costs & strategy measure up?

  • Compare performance by industry, campaign type and ad platform
  • Unpack strategies used by brands that outperform peers

Industry-Specific Trends & Insights

How are ad costs, tactics and strategies changing?

  • See patterns and trends in ad spend over time
  • Spot changes in media cost and investment strategies

Get the Latest Industry Benchmarks, Trends and Insights

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