Bringing Automation To Marketing Operations

Himanshu Sinha

VP - Digital Growth & E-Commerce at Allbirds

Himanshu is an experienced product developer and marketing leader and has led high-performing product, engineering, marketing, and analytics/data science teams driving the transformation in the digital marketing sphere. He has accomplished a lot in the industry, the notable ones being building an omnichannel customer contact strategy platform, building a performance marketing product, and leading customer acquisition/growth and retention channels.

Key Takeaways

02:05

TAKEAWAY 1

Challenging the prevalent doctrine, spreading brand awareness, and influencing consumer decisions

03:51

TAKEAWAY 2

Importance of building a mission and purpose-driven brand

06:25

TAKEAWAY 3

Building a brand with intentional, creative, and disciplined messaging

07:40

TAKEAWAY 4

Reinforcing brand messaging through efficient communication strategies

09:59

TAKEAWAY 5

Building a dedicated customer base through brand awareness

12:51

TAKEAWAY 6

Building customer persona and optimizing them by aligning self and customer values

15:34

TAKEAWAY 7

Improving constantly through observations, experimentations, and tests

17:08

TAKEAWAY 8

Embracing automation to enhance creativity and understand customers better

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