TAKEAWAY 1
Challenging the prevalent doctrine, spreading brand awareness, and influencing consumer decisions
TAKEAWAY 2
Importance of building a mission and purpose-driven brand
TAKEAWAY 3
Building a brand with intentional, creative, and disciplined messaging
TAKEAWAY 4
Reinforcing brand messaging through efficient communication strategies
TAKEAWAY 5
Building a dedicated customer base through brand awareness
TAKEAWAY 6
Building customer persona and optimizing them by aligning self and customer values
TAKEAWAY 7
Improving constantly through observations, experimentations, and tests
TAKEAWAY 8
Embracing automation to enhance creativity and understand customers better