Athletic Clothing Brand Improves its ROAS by 33% with AI

An athletic clothing brand was troubled with frequent manual interventions to optimize cross-channel campaigns. This proved especially inefficient for their Returns on Ad Spend (ROAS) during holiday seasons and peak times. Consequently, the brand’s marketing team found themselves strapped for time to focus on campaign strategy and messaging.

The marketing team realized they had to find a way to automate optimization processes that would implement their logic and strategies to improve their budget allocation in the most efficient manner in real-time. If they would be able to accomplish this, their performance team would have more bandwidth to focus on cross-channel campaign strategy.

These challenges do seem to be quite big hurdles, unless you have a codeless AI infrastructure!

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Pixis’ codeless AI infrastructure for performance marketing redistributed their budget intelligently to high-performing campaigns through automated optimization, leading to remarkable improvements in multiple metrics.