About Betabrand
Founded in 2009, Betabrand is a fashion crowdfunding platform that makes community-sourced real-world products. Backed by top investors such as Morgan Stanley and Morado Ventures, Betabrand has more than 2 million members from the community in its design department who contribute to new launches.
Objective
An objective to improve overall campaign performance with a focus on increasing the Clickthrough Rate(CTR), drove Betabrand to identify newer and more relevant keyword clusters to display to their audiences.
51-100
Employees Strength
North America
Regions Served
Fashion
Industry
69%
Improvement in Return on Ad Spend
"There was a scope to reduce our non-branded Customer Acquisition Cost and improve our Return on Ad Spends. While there were other brands that offered this, Pixis' live insights and creative recommendations were exactly what we were looking for."
Pixis' Approach
Pixis' AI was deployed for Betabrand across Google campaigns to quickly identify high-performing keyword clustering cohorts for an improved performance. This was followed by ad copy variation generation through AI recommendations. Once these AI generated performance recommendations came into effect, Betabrand's campaigns saw an increase in performance through improved Customer Acquisition Cost (CAC), Click Trough Rate (CTR) and quality scores.
Result
36%
Reduction in Customer Acquisition Cost
69%
Improvement in Return on Ad Spend
60.34%
Uplift in Click Through Rate
Pixis' AI systems analyzed and simultaneously optimized Betabrand's Google campaigns, to achieve the target CAC, ROAS and CTR.