10 Strategies for Ecommerce Marketing

1. Embrace Hyper-Personalization with AI

Your audience wants experiences tailored just for them, and AI makes this possible at scale. Modern AI systems are designed to analyze various data points to improve ecommerce marketing experiences.

Your store should feel designed specifically for each visitor. AI can help by providing intelligent product recommendations that suggest items based on genuine interests, not vague categories.

This personalization extends to your ecommerce marketing communication, too. For example, sending targeted emails based on what customers do, like their past purchases or browsing history, leads to higher open rates and more sales than generic mass emails. Similarly, using tools that automatically adjust ads to match a shopper’s interests can make marketing messages more personal and practical.

2. Build a Seamless Omnichannel Strategy That Drives Conversions

Customers think in experiences. Whether scrolling through Instagram, browsing your website, or visiting your physical store, they expect a cohesive journey. 

An omnichannel strategy makes every interaction feel connected, intuitive, and personalized.

Smart brands make this happen by weaving technology into every touchpoint. QR codes connect physical products to digital content, creating a bridge between in-store and online shopping. Mobile apps deliver personalized offers based on a customer’s location, while AI-driven chatbots provide instant support across platforms. 

Together, these tools ensure a smooth journey that feels intuitive, engaging, and designed to guide customers from discovery to purchase.

3. Optimize for Voice and Visual Search

“Alexa, find me running shoes.” “Hey Google, where can I buy a mid-century modern coffee table?”

Voice and visual search are reshaping how consumers discover and shop for products, but not without an evolution. When Amazon Alexa and Google Assistant first hit the market, voice search was hailed as the next big thing. But early excitement gave way to skepticism as the technology struggled to deliver meaningful shopping experiences. For a while, voice search fell off the ecommerce radar.

Now, it’s making a comeback — fueled by smarter assistants, more seamless integrations, and rising consumer comfort with hands-free browsing. At the same time, visual search has gained traction, with platforms like Google Lens and Pinterest Lens allowing shoppers to snap a photo and instantly find similar products. Both technologies reflect a broader trend: consumers want more intuitive, frictionless ways to search beyond the keyboard.

For ecommerce brands, this means it's time to rethink optimization strategies. Voice search favors natural language, so product listings and content should align with how people speak, not just how they type. Think conversational phrases, FAQs, and featured snippets. Visual search, on the other hand, demands high-quality images, clear alt text, and detailed product tagging to ensure algorithms can properly index your inventory.

As interest in these search formats rises again (just look at the renewed momentum on Google Trends) early adopters stand to gain by meeting consumers where they are: searching with their voices and cameras, not just their keyboards.

Voice Search: Think Like Your Customers Talk

People don’t type the way they speak. A shopper might search for "best budget running shoes," but when using voice, they’ll say, "What are the best affordable running shoes?" To rank in voice search, focus on natural, conversational phrases and question-based keywords. Structuring content that directly answers common customer questions increases the chances of appearing in voice search results.

Visual Search: Make Your Products Easy to Find

Shoppers don’t always have the right words to describe what they want, but they can take a picture. Visual search lets them upload an image and instantly find similar products. To optimize for this, ensure your images are high-quality and tagged with clear, descriptive metadata and alt text. The more accurately search engines can “see” your products, the easier they are to find.

Major platforms like Pinterest and Google Lens process billions of visual searches each month, proving that this is more than a trend; it’s the future of product discovery. Retailers experimenting with AI-powered image recognition are already ahead of the curve.

4. Turn Social Media into a Sales Channel

Social media has become a place where people shop. Platforms like Instagram, TikTok, and Facebook have built-in shopping features that let users browse, discover, and buy without leaving the app. This shift has turned casual scrolling into a direct path to purchase.

Why social commerce matters:

• Massive built-in audiences—your customers are already there.
• Seamless checkout reduces friction and cart abandonment.
• Algorithm-driven product discovery puts your brand in front of the right shoppers.
• Real-time trend opportunities let you capitalize on viral moments instantly.

Features like Instagram Shopping and TikTok Shop make buying simple. A user sees a product, taps a link, and checks out in seconds. This frictionless experience increases conversions and lowers customer acquisition costs by keeping shoppers within the platform.

To succeed in social commerce, brands need content that sells. Attention spans are short, and competition is fierce. Short-form videos demonstrating products, customer testimonials, and interactive content like polls and live shopping events can stop the scroll and drive purchases. The more engaging and authentic your content, the better your results.

5. Implement Sustainable Practices in Ecommerce Marketing

Most consumers consider sustainability important, and many are willing to change their shopping habits to reduce their environmental impact. Ecommerce brands must address their ecological footprint through eco-friendly packaging, ethical sourcing, and transparent supply chains.

However, being sustainable isn't enough; you must also communicate your efforts. Detailed product pages explaining materials and manufacturing processes, transparent impact reporting, and clear sustainability goals help consumers understand your commitment. Allbirds does this well by detailing the carbon footprint of each product and its path to carbon neutrality.

Another strong example is Patagonia, which integrates sustainability into every layer of its marketing. The brand highlights its use of recycled materials, fair labor practices, and environmental activism through compelling storytelling and clear product labeling. Patagonia’s transparency turns eco-conscious values into a competitive advantage.

6. Build Meaningful Influencer Partnerships

Influencer marketing is about sustained relevance and trust. While celebrity endorsements can create splashy moments, long-term impact often comes from micro and nano-influencers who engage closely with niche communities. Their recommendations feel authentic, which makes them especially useful in driving purchase decisions.

The key is finding creators whose values and audience align with your brand. Look beyond follower count and focus on engagement, content quality, and audience demographics. A great match can introduce your product to a highly targeted audience that traditional ads often miss.

Some of the most effective influencer marketing strategies involve long-term partnerships rather than one-off promotions. For example, Glossier has built its brand in part through ongoing relationships with everyday beauty influencers—many of whom are loyal customers first. Similarly, Gymshark has developed multi-year collaborations with fitness creators who consistently feature the brand in their daily content, creating a sense of continuity and authenticity. These relationships help products become part of an influencer’s personal brand, making each mention feel more natural and more persuasive.

By investing in deeper, longer-term collaborations, ecommerce brands can foster trust, build community, and drive conversions that last beyond a single campaign.

7. Invest in Augmented Reality (AR) Experiences for Ecommerce Marketing

AR connects online convenience and in-store experience by letting customers visualize products in their own space before purchasing.

For example, furniture retailers like IKEA use AR to show how items would look in customers' homes, while beauty brands like Sephora offer virtual try-on features for makeup products.

Practical AR experiences need to be simple and helpful. The technology should load quickly, work across devices, and render products accurately enough to build confidence in the purchase decision.

Pro tip: Before launching at scale, test AR features across a variety of devices and operating systems to guarantee a seamless, lag-free experience. Poor functionality can quickly undermine the very confidence AR is meant to build.

8. Focus on Mobile Optimization

If your ecommerce site still isn’t optimized for mobile in 2025, you’re not just behind the curve, you’re actively leaving revenue on the table. Mobile commerce has been a dominant force for over a decade. Yet, too many brands still treat it as a secondary channel, offering slow load times, clunky navigation, and checkout flows that frustrate more than convert.

At this stage, the baseline expectations are clear: your site should load in under three seconds, your layout should be thumb-friendly, and your checkout process should be streamlined to the point of being nearly invisible. Anything less, and you’re giving your competition the advantage.

But real mobile optimization means thinking natively, designing for how people browse and buy on mobile. Think auto-filled payment fields, one-tap reordering, location-based personalization, and persistent carts that sync across devices.

Want to stand out? Consider mobile-first experiences like in-app-only promotions, SMS-exclusive product drops, or AI-powered mobile concierge tools. Mobile is where customers decide. Treat it like the priority it is.

9. Improve Customer Engagement with AI Chatbots

Customer service expectations have skyrocketed. People want answers immediately, 24/7, on any platform they choose. Luckily, AI-powered chatbots make this level of service possible.

Modern chatbots can help customers find products, process returns, track orders, and make purchase recommendations. Integrate chatbots across platforms; effective chatbot deployment reaches customers wherever they interact with your brand.

Maintaining conversation history and context across these platforms, whether on your website, Facebook Messenger, or WhatsApp, is necessary. This creates a cohesive experience regardless of where the conversation happens.

Stay Ahead in Ecommerce Marketing with Pixis

Ecommerce marketing in 2025 looks nothing like it did even five years ago, and that’s exactly the point. We've moved from static storefronts and basic mobile sites to dynamic, AI-driven experiences, influencer collaborations that build real trust, and AR tools that collapse the gap between browsing and buying. Consumers expect more — more relevance, more speed, more personalization — and brands that meet those expectations are the ones that win.

What’s next? Will voice search finally earn its place as a daily shopping tool? Will AI-generated content outperform human creativity in campaign strategy? Will loyalty come down to who offers the most convenience — or who listens best?

What’s certain is this: brands that invest in connected experiences will be the ones that shape the future. Not because they followed trends, but because they understood what really matters: making shopping feel less like a transaction and more like a conversation.