Consumers are no longer starting every search on Google.
They're asking ChatGPT what to buy, prompting Perplexity for recommendations, and using Gemini to evaluate their options. Increasingly, the answer appears before a search results page ever does.
For digital marketing agencies, this shift is creating a new challenge. It's no longer enough to know where a brand ranks. Agencies now need to understand whether that brand appears in the AI-generated answers influencing customer decisions.
The Storii saw this shift early and decided to act.
Who The Storii Are
The Storii is a Hyderabad-based digital marketing agency focused on storytelling, media planning, and performance marketing. Their approach has always been rooted in helping clients influence decisions, not simply generate traffic.
As AI-powered search experiences began changing how consumers discover and evaluate brands, the team recognized that traditional SEO metrics alone would no longer tell the complete story.
Their clients still cared about rankings, backlinks, and organic traffic. But they also needed answers to a new set of questions:
- Does ChatGPT recommend our brand?
- Which competitors appear in AI-generated answers?
- What prompts are driving discovery in our category?
- How can we improve our visibility across AI search engines?
Those were questions their existing SEO stack couldn't answer.
The Problem
Like most agencies, The Storii already had access to tools for traditional SEO. They could track keyword rankings, monitor backlinks, identify technical issues, and optimize content for search engines.
What they lacked was visibility into AI search.
When a consumer asked ChatGPT, Perplexity, or Gemini for recommendations, there was no straightforward way to understand whether a client appeared in the response, how often they were cited, or why competitors were being recommended instead.
That blind spot became increasingly important as AI-powered discovery gained momentum.
For clients operating in competitive categories, visibility within AI-generated answers was becoming just as important as visibility on a search results page.
The Storii needed a way to monitor that channel, understand what was driving recommendations, and turn those insights into action.
Rather than stitching together multiple point solutions, they wanted a single platform that could connect visibility insights directly to execution.
Why Pixis Visibility
Pixis Visibility gave The Storii a unified view of search performance across both traditional and AI-powered search environments.
Instead of manually testing prompts and piecing together insights from multiple tools, the team could see:
- How often clients appeared in AI-generated responses
- Which competitors were being cited instead
- The prompts driving discovery within each category
- Opportunities to improve visibility through content
This transformed AI search from a black box into a measurable channel.
Citation Tracking
Visibility monitors brand presence across leading AI platforms, including ChatGPT, Perplexity, and Gemini.
For The Storii, this created a clear picture of AI search share of voice, helping them understand where clients were already visible and where opportunities existed to improve coverage.
Prompt Intelligence
Understanding which prompts drive recommendations is fundamental to GEO.
Visibility surfaces the questions consumers are asking and shows which brands appear in the responses. This gives The Storii a practical roadmap for content strategy, based on real discovery behavior rather than assumptions.
Competitive Benchmarking
The platform also highlights where competitors are gaining visibility.
Instead of relying solely on keyword gap analysis, The Storii can identify the prompts where competing brands are being recommended and prioritize content efforts accordingly.
Content Execution
Insights alone don't create results.
Visibility connects discovery insights directly to content creation, helping teams build content structured for AI citability, topical authority, and answer-focused formats.
For an agency managing multiple client accounts, this shortens the path from insight to execution.
Traditional SEO and GEO in One Place
The Storii didn't want to replace SEO. They wanted to extend it.
Visibility combines AI search monitoring with traditional SEO metrics, allowing the agency to manage rankings, technical performance, authority signals, and AI visibility from a single platform.
How The Storii Uses Visibility
Today, AI search visibility has become a core part of The Storii's search strategy.
When onboarding new clients, the team begins by evaluating their presence across AI-generated responses, identifying competitor advantages and uncovering opportunities to improve prompt coverage.
As campaigns progress, citation tracking helps monitor changes in AI visibility while prompt intelligence highlights emerging opportunities and competitive shifts.
The result is a more proactive approach to search.
Rather than discovering months later that a competitor has gained visibility within a key category, The Storii can identify the change early and respond with targeted content initiatives.
Client reporting has evolved as well.
Alongside traditional SEO metrics, conversations now include AI search performance, citation share of voice, prompt coverage, and competitive visibility across AI platforms.
These metrics provide a broader view of how consumers are discovering brands in an increasingly AI-driven search landscape.
Looking Ahead
Search visibility is no longer limited to rankings.
Brands now need to earn a place in the answers consumers receive from AI-powered search engines.
For The Storii, adopting Pixis Visibility was not simply a technology decision. It was a strategic move to help clients compete across both traditional search and the emerging world of AI-driven discovery.
As search behavior continues to evolve, agencies that understand and optimize for both environments will be best positioned to deliver meaningful results.
The Storii is building that capability today.
FAQs
Q)What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing content so AI-powered search engines cite your brand in generated responses. Unlike traditional SEO, which targets rankings on a results page, GEO targets citation and authority within AI-synthesized answers from models like ChatGPT, Perplexity, and Gemini.
Q)What is Answer Engine Optimization (AEO)?
AEO focuses specifically on optimizing for direct answers, featured snippets, and structured responses that AI engines pull from web content. It sits alongside GEO as part of a complete AI search strategy ensuring a brand appears not just in conversational responses but in the structured answer formats these engines increasingly serve.
Q)How does Pixis Visibility help with AI search? It tracks your brand's presence across major AI engines, identifies where competitors are being cited instead, surfaces the specific prompts driving discovery in your category, and provides a content execution pipeline to close citation gaps - all in one platform.
Q)Why did The Storii choose Pixis Visibility over other tools?
A single platform combining SEO tracking, GEO monitoring, competitor benchmarking, prompt intelligence, and content execution. For an agency managing multiple clients across channels, consolidating that workflow was a practical and strategic priority.
Q)What's the difference between SEO and GEO?
SEO targets rankings on search results pages. GEO targets citations in AI-generated answers. Both are now necessary for complete search visibility and Pixis Visibility is built to manage both in one place.
Q)Is GEO relevant for all businesses?
Any business that relies on search-driven discovery should be tracking AI search performance. As ChatGPT and Perplexity become primary research interfaces for consumers, presence in their generated answers directly affects how and whether brands get found.
Q)How do I get started with GEO?
Start with an AI search audit: identify which prompts drive discovery in your category, where your brand currently appears, and where competitors are being recommended instead. Pixis Visibility automates that audit and connects it directly to content execution, making it the fastest way to move from insight to action.