AI prompts for marketing help you generate ad copy, refine messaging, and streamline tedious...
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ICP defines the ideal customer type, while a buyer persona focuses on indivudal decision-makers.
9 minutes
AI in sports marketing helps advertisers create campaigns that feel personal and relevant to...
11 minutes
Mid-funnel marketing bridges the gap between general brand awareness and the final buying decision.
8 minutes
Campaign orchestration means coordinating your marketing across channels for a unified customer journey.
Ecommerce ads grow your business by driving more traffic, conversions, and growing your...
10 minutes
Cross-channel attribution pieces together every consumer interaction from the first ad view to the...
13 minutes
Incrementality measures the true impact of marketing on sales, while attribution tracks conversions.
AI marketing analytics has changed how advertisers turn data into actionable insights. Instead of...
The benefits of segmentation include improving ad targeting, product development, and loyalty programs.
Brand fatigue happens when consumers become overwhelmed by ads and disengage from your promotions.
Static vs dynamic marketing materials differ in their format and purpose. Learn how to...
AI in insurance marketing helps marketers with targeting, personalization, and predicting customer needs.
Explore the many benefits of AI in marketing, such as predictive analytics and customer...
AI for restaurant marketing can help you stand out and allows you to refine...
7 minutes
Customer attributes are the details that define who your buyers are and what influences...
Get an overview of different Meta ads formats to help you find the right...
Keeping customer acquisition cost (CAC) in check is a requirement for businesses that want...
While AI offers the potential to improve personalization, streamline operations, and dive deep into...
Imagine seeing ads that feel like they were made just for you€”that’s the magic...
Today, you would have a hard time finding a marketer who has not used...
Remember when AI for digital advertising was just about automating mundane tasks? Those times...
Ecommerce has evolved far beyond simple online buying and selling. With artificial intelligence (AI)...
6 minutes
Reddit offers advertisers a unique opportunity to engage with a diverse and passionate audience...
Dayparting is a strategic advertising technique that lets you schedule ads for times when...
Are you looking for innovative ways to connect with your customers? Conversational ads can...
Performance creative is a strategic approach that fine-tunes your campaigns using real-time feedback and...
In marketing, staying relevant means keeping up with technology that can actually make a...
Are you struggling with how to stop wild spending on Google Ads? Uncontrolled and...
The line between a high ROAS yielding campaign and a cautionary tale can often...
5 minutes
The pressure for brands to boost ad performance and produce personalized, engaging ads at...
4 minutes
You’ve embraced AI technology with the promise of skyrocketing productivity. You imagined an effortless...
The concern that AI tools will replace marketing teams is widespread, especially in marketing...
Many analytics tools may offer the tracking of campaign KPIs and metrics. However, not...
Picture this: You’ve just witnessed a stellar pilot with an AI product, and you’re...
These strategies can help revive your lower funnel campaigns.
These strategies can help you advertise better to different types of consumers.
Here's how Pixis AI can help CMOs tackle vital challenges they face in performance...
Ensure your team is adept at utilizing AI to its full potential with this...
Shoptalk stands out as the ultimate arena to explore new avenues, tech, and innovations...
3 minutes
Google has already deactivated cookies for about 30 million Chrome users.
Digital customer journeys are no longer linear, calling for brand presence at multiple touchpoints.
Achieve high efficiency while maintaining high accuracy in your performance marketing campaigns with AI.
Lookalike audiences are a powerful tool for businesses aiming to broaden their market reach....
Adopting agile marketing strategies helps business thrive, even during unpredictable phases.
Read all about the new methodology in lookalike modeling!
AI offers so much more for marketers than just higher ROAS.
Performance tracking has become the cornerstone of successful user acquisition.
AI is not a contender to human creativity, but rather an enabler.
Create highly personalized campaigns with AI, while ensuring user privacy.
Achieving consistent user acquisition is all about adapting strategies to evolving seasons.
How do you ensure each marketing platform hits the right note?
Achieve cross-platform mastery with the help of AI!
Harness the power of AI to revolutionize user acquisition!
The big seven of AI met to encourage ethical AI practices moving forward.
The risk of getting sued can be a major deterrent for businesses.
Decoding Generative AI by giving you a glimpse into its inner processes.
Digital-first retailers cite the rising cost of customer acquisition as one of the biggest...
The combination of codeless AI and machine learning are completing each other like a...
Consumer insights are crucial for uncovering factors that could increase customer satisfaction.
65% of the people don't even read your ad copy at first glance, they...
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