The concern that AI tools will replace marketing teams is widespread, especially in marketing agencies where the struggle with work-life balance due to ever-increasing demands is a norm. But this fear is fundamentally misplaced. Rather than diminishing the value of marketing professionals, AI tools are designed to amplify their strengths, streamline operations, and elevate a marketing team’s ROI. By integrating AI, marketing teams can enhance their services and create more impactful client experiences. Here’s how to boost your marketing team’s ROI with AI tools in 3 ways.

How To Boost Your Marketing Team’s ROI With AI Tools in 3 Ways

Maximizing Output in Minimized Time

One of the most significant advantages of incorporating AI tools into marketing operations is the ability to handle an increased workload without overburdening the existing team or escalating operational costs. This is an especially enticing advantage for agencies who deal with multiple brands, and are under constant pressure to onboard more clients. AI’s bandwidth is unprecedented when it comes to taking on more tasks.

Generative-AI models can generate a vast array of creative outputs tailored to specific brand guidelines in a fraction of the time, reducing marketing teams’ workload. Furthermore, performance based AI tools can autonomously adjust campaign bids in real-time across multiple campaigns and clients, ensuring optimal performance without manual intervention for all running campaigns.

AI Tools like Pixis Prism also offer a user-friendly dashboard that allows marketers to oversee all their running campaigns from a single interface. Its chat assistant feature can quickly retrieve campaign details through simple prompts, enhancing efficiency and saving valuable time.

This streamlined workflow not only prevents team burnout but also fosters a higher quality of service for a broader client base.

Understand the Minute Details of Your Campaign

AI excels at managing data and extracting actionable insights, making it an invaluable asset for campaign development. With AI’s ability to deeply analyze large volumes of data rapidly, marketing teams can gain smart insights into audience behaviors and preferences, subsequently crafting more effective and resonant campaigns.

This is again paramount, particularly for marketing agencies. Developing newer and more innovative campaigns for a variety of brands that may be in the same space can prove to be challenging. Utilizing insights provided by analytical AI tools could inspire new ideas to connect with a brand’s audience.

The Pixis Smart Insights tool epitomizes this capability. Marketers can access detailed analytics on various aspects of their campaigns, from font sizes that engage audiences to the platforms that yield the highest interaction rates.

This granular level of detail, combined with human creativity and strategic thinking, can lead to innovative campaigns that captivate target audiences and achieve superior results.

Prepare for Future Growth with AI Tools

Marketing teams are always on the lookout for sustainable growth strategies that can drive success for their clients. AI tools can significantly aid in this quest by providing sophisticated targeting and segmentation capabilities that identify and engage high-intent audiences. Agencies have incentives to grow the audience base and support scaling operations of the many brands they work with. With AI, they are providing a cost-effective way to do so.

Tools such as Pixis’ Targeting AI allow marketers to refine their audience segments based on psychographics and discover new potential customers by targeting lookalike audiences. It uses predictive analytics to analyze purchasing behavior and suggest appropriate audience groups.

By honing in on the right audiences, marketing teams can bolster their growth strategies and achieve better conversion rates, leading to mutual success. AI should not be seen as a competitor to marketing teams or agencies; it is a powerful collaborator. By handling repetitive and data-intensive tasks, AI frees up time for marketing professionals to focus on creative conceptualization and strategic planning, all of which drive innovation and results. As efficiency and productivity soar, so too will revenues.

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