The line between a high ROAS yielding campaign and a cautionary tale can often...
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The pressure for brands to boost ad performance and produce personalized, engaging ads at...
4 minutes
You’ve embraced AI technology with the promise of skyrocketing productivity. You imagined an effortless...
The concern that AI tools will replace marketing teams is widespread, especially in marketing...
Many analytics tools may offer the tracking of campaign KPIs and metrics. However, not...
Picture this: You’ve just witnessed a stellar pilot with an AI product, and you’re...
These strategies can help revive your lower funnel campaigns.
These strategies can help you advertise better to different types of consumers.
6 minutes
In a surprising twist, Google has decided to retain third-party cookies in Chrome.
AI can turn complex data into strategic guidance that drives better marketing performance.
High-quality creative work can be tedious, but a splendid solution exists in Generative AI.
Most consumers prefer highly relevant and precisely timed ads, emphasizing the need for personalized...
Here's how Pixis AI can help CMOs tackle vital challenges they face in performance...
Ensure your team is adept at utilizing AI to its full potential with this...
Shoptalk stands out as the ultimate arena to explore new avenues, tech, and innovations...
3 minutes
Google has already deactivated cookies for about 30 million Chrome users.
Digital customer journeys are no longer linear, calling for brand presence at multiple touchpoints.
Achieve high efficiency while maintaining high accuracy in your performance marketing campaigns with AI.
Maximizing Return on Investment (ROI) in digital marketing is an intricate task, fraught with...
Lookalike audiences are a powerful tool for businesses aiming to broaden their market reach....
Adopting agile marketing strategies helps business thrive, even during unpredictable phases.
Read all about the new methodology in lookalike modeling!
Make the most out of this festive season with AI-driven strategies!
AI offers so much more for marketers than just higher ROAS.
Performance tracking has become the cornerstone of successful user acquisition.
AI is not a contender to human creativity, but rather an enabler.
With so much happening in the world of AI, here's a quick round-up!
Create highly personalized campaigns with AI, while ensuring user privacy.
Move on from outdated tactics this Black Friday, and stay ahead of the game...
Achieving consistent user acquisition is all about adapting strategies to evolving seasons.
Identifying where audiences engage is essential for an impactful approach.
Achieving accurate targeting can be a challenge, but how can AI help?
Unravel the nuances of optimizing campaigns during peak demand seasons.
8 minutes
How do you ensure each marketing platform hits the right note?
Attrition has been an ever-present hurdle for marketers. But there's a solution.
In the age of ad fatigue, it's an art to pinpoint what truly matters.
7 minutes
Achieve cross-platform mastery with the help of AI!
Unpack the challenges of Ad Network Algorithms to stay ahead of the curve!
Harness the power of AI to revolutionize user acquisition!
AI can help brands connect with their Gen Z consumers on a deeper level.
The big seven of AI met to encourage ethical AI practices moving forward.
Using erroneous AI models to train other models just results in multiple defective clones.
The risk of getting sued can be a major deterrent for businesses.
Backpack Language Models have the potential to rectify inadvertent stereotypes enforced by AI.
Decoding Generative AI by giving you a glimpse into its inner processes.
Any AI tool is only as good as we train it to be.
Approximately $1.7 billion has been invested in generative AI solutions in 2023.
How can you consistently compete in a crowded space and emerge victorious?
Written by Hari V, co-founder & Chief Business Officer at Pixis.
Digital-first retailers cite the rising cost of customer acquisition as one of the biggest...
Have you recently initiated, or are looking forward to implementing, the Pixis codeless AI...
Our website underwent a refreshing spring cleaning! It is our constant endeavor to create...
The combination of codeless AI and machine learning are completing each other like a...
The uncertainty surrounding third-party cookies has pushed personalization strategies into limbo.
Computer Vision includes everything from text recognition, OCR, iris recognition, and video analysis.
Understanding consumer behavior is the key for marketers to segment similar behaviors into cohorts.
To harness data's true capability, brands need an easy-to-use and intelligent dashboard.
The true power of AI is unleashed when AI and human intelligence work together....
Persuasion at the right time with the right creative is what gets leads and...
Consumer insights are crucial for uncovering factors that could increase customer satisfaction.
Utilize the power of AI to create high-value, targeted, and conversion-focused content.
Decoding consumer perception in today's market is complex but predominantly important.
65% of the people don't even read your ad copy at first glance, they...
Reinforcement learning is the closest approximation in trying to replicate how we learn.
Despite evident advantages, many leaders are yet to fully realize the potential of AI-led...
It's the creativity that compels the audience to either click or just absently scroll...
Performance management entails planning, execution, tracking, optimization, and analysis of a live campaign.
A data-backed approach can help marketers find the sweet spots of targeting faster.
A well-thought-out creative piques consumers' interests and is bound to increase quality conversion.
A great user experience combined with equally better customer experience improves the brand image.
A personalized customer experience is what sets a brand apart from its competitors.
According to research, 88% of users won't return to your website if they find...
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