While navigating the vast ocean of data in performance marketing, the crux isn’t just volume but the depth and relevancy of the reach. As this article rightly points out, one of the foremost challenges digital marketers face in 2023 is achieving accurate targeting. How can AI-powered targeting help them overcome this challenge?
The heightened complexity of this problem requires the predictive capabilities and speed of AI-powered products. In fact, the objective is not merely about reaching a vast audience but about reaching and communicating effectively with the relevant audience. The benefits of implementing an AI infrastructure for targeting have already been proven many times over.
An example of this is Madison World, which deployed AI-powered targeting for their performance marketing campaigns, enabling them to better understand their target audience, from their pain points to their preferences and behaviors. The results spoke for themselves with their clients Dr. Fixit saw a 30% reduction in Cost Per Lead, and L&T Realty experienced a 94% increase in Average Daily Leads and a 63% upscale in their campaigns.
Given its tangible outcomes and evolving digital marketing needs, AI-powered Targeting has positioned itself as an indispensable asset in formulating growth strategies.
There are many aspects of targeting that could benefit from the implementation of AI. Beginning with something as simple as audience recommendation, it goes all the way to the more complex features such as cross-platform targeting and optimizations.
AI-Powered Audience Recommendations
AI-Powered ICP Recommendations for Meta, Google, and TikTok Advertising: The Intersection of AI and Ideal Customer Profiles
The integration of Artificial Intelligence to identify and understand a brand’s Ideal Customer Profiles (ICPs) has changed the way they engage with their target audience. Using AI, brands are empowered with ICP recommendations that are based on deep analysis of their audience behavior allowing them to create highly targeted campaigns. By analyzing trillions of data points almost instantaneously the AI delivers actionable insights on:
a. Interests by determining the hobbies, inclinations, and activities that resonate with the target audience. This helps brands create content or promotions that align with what the audience genuinely values.
b. Demographics by delving into age, gender, occupation, and other demographic details to craft messages that resonate personally.
c. Behaviors by understanding online actions, purchase histories, and other behaviors, brands can predict future actions and tailor their strategies accordingly.
Keyword Recommendations for Search Engines: Mastering Search with AI in Performance Marketing
The world of search can be daunting and expansive, but harnessing the power of AI to analyze account performance data can be helpful. This aids brands in:
a. Exploiting known keywords: Brands can optimize their content strategy by understanding which keywords already drive traffic and conversions.
b. Venturing into new keyword domains: Businesses can discover untapped keywords or phrases that potential customers might use, broadening their brand’s online visibility and chances at conversions.
Audience Segmentation for Google Ads: Harnessing AI for Tailored Google Ad Campaigns
Audience segmentation is paramount in ensuring the right message reaches the right audience. With AI, brands can quickly identify markers for accurate and relevant targeting thereby improving user acquisition.
a. In-market segments: Identifying individuals who are actively researching or planning to purchase products/services similar to yours.
b. Affinity groups: Understanding groups that have a higher propensity to resonate with your brand’s values, products, or services.
c. Life events: Targeting individuals undergoing significant life changes such as marriages, and tailoring your marketing strategies accordingly.
Competitor Gap Analysis with AI: Staying Ahead in the Digital Arena with AI Insights
Competition is fierce in the digital world. To ensure a brand’s dominance, AI offers competitor gap analysis, illuminating areas of opportunity by:
a. Identifying high-performing keywords that competitors might be leveraging, and which your brand may have overlooked.
b. Analyzing competitor strategies to uncover potential weak spots or areas where your brand can gain a competitive edge.
AI-Powered Smart Audience Insights
Audience Insights for Targeted Campaigns: Amplifying Ad Targeting with AI in Performance Marketing
Understanding what led to your audience making the purchase is the cornerstone of any successful marketing campaign. AI allows you to understand success markers through:
a. Analysis of Converted Audiences: Determining patterns from audiences who have already converted, enabling brands to optimize their strategies.
b. Detailed Breakdown: Diving deep into the nitty-gritty of Interests, Behaviors, and Demographics, equipping brands with a 360-degree understanding of their target audience.
c. Visualization Tools: Streamlining the formulation of strategies, the Uniqueness graph allows brands to identify and categorize their audience swiftly.
AI-Powered Performance Monitoring
Audience Manager: The All-In-One Monitoring Tool
A brand’s marketing strategy can encompass multiple platforms, making monitoring a challenge. However, AI-powered solutions are offering:
a. Cross-platform Audience Monitoring: Monitoring performance metrics across different platforms from a single dashboard, ensuring consistent brand messaging and strategy optimization.
b. One-click Audience Publishing: Speeding up the process of campaign launches by directly publishing audience data to desired platforms, reducing manual work and potential errors.
All of the above may either seem like jargon or like it’s too good to be true based on where you are on your journey of using AI for marketing. So, to truly get a feel of what all of this means, you can schedule a session with our team to see our AI in action.
As the lines between human intuition and technology blur, Pixis ensures your brand doesn’t just navigate these waters, but sails with conviction and purpose. Embrace the future of user acquisition optimization with Pixis’ AI-powered targeting, and redefine what it means to truly connect in the digital age. Want to delve deeper into this transformative journey? Discover how you can achieve unparalleled precision and engagement with Pixis. Dive into our ebook for a comprehensive guide: Attracting High Intent Audiences: Harnessing AI for Targeting Precision.