Glossary
Ad Delivery Optimization
Ad delivery optimization is the process of using algorithms and machine learning to serve ads to the people most likely to take a desired action, such as purchasing a product or downloading an app. Platforms like Facebook Ads and Google Ads automatically adjust ad placements, audiences, and bidding strategies to maximize results.
What You Should Know
Ad delivery optimization goes beyond showing ads to a broad audience. It uses behavioral data to identify users who are most likely to convert. For instance, if a fitness brand runs ads for workout apparel, the platform might prioritize showing ads to people who have previously interacted with fitness content. Different optimization objectives include:- Conversions: Targets users likely to complete purchases or sign-ups.
- Clicks: Focuses on driving traffic to a website.
- Reach: Maximizes the number of unique people who see the ad.
- Engagement: Targets users likely to interact with likes, shares, or comments.