Glossary
Ad Inventory
Ad inventory refers to the total amount of advertising space available for sale on a website, app, or digital platform. Publishers offer this space to advertisers through direct sales or programmatic advertising platforms.
What You Should Know
Every digital platform with ads, from social media to blogs, has a finite amount of space to display ads. Ad inventory can include banner ads, sponsored posts, and video pre-rolls. Platforms categorize inventory based on factors such as audience demographics, page placement, and ad format.
Inventory is typically sold through:
- Direct Sales: Deals between advertisers and publishers.
- Programmatic Auctions: Real-time bidding (RTB) through ad exchanges and demand-side platforms (DSPs).
- Expands Ad Reach: Provides advertisers with access to diverse audiences across multiple platforms.
- Flexible Pricing Models: Offers options like CPM or CPC to suit different campaign goals.
- Optimizes Revenue for Publishers: Helps publishers monetize their content effectively.