Ad Network

Product Nomenclature

An ad network is a platform that connects advertisers with publishers by aggregating available ad inventory and facilitating ad placements across multiple websites and apps. What You Should Know Ad networks simplify the digital advertising process by collecting inventory from numerous publishers and offering it to advertisers. They categorize inventory by factors like audience demographics, content type, and geographic location, allowing advertisers to reach specific audiences without negotiating with individual publishers. There are different types of ad networks:

Vertical Networks: Focus on specific industries or niches, such as fashion or travel.
Premium Networks: Offer inventory from high-quality, reputable publishers.
Blind Networks: Provide large-scale reach without disclosing specific publisher details.

How It Works Ad networks use automated platforms to match ads with suitable inventory. Advertisers set their targeting preferences and budgets, and the network distributes ads across relevant sites. The ad network handles tracking, reporting, and optimization. For example, a fitness brand using a display ad network can reach audiences on health blogs, YouTube fitness channels, and mobile workout apps through a single campaign. Advantages

Scalability: Allows advertisers to reach large audiences quickly.
Efficiency: Reduces the time spent negotiating with individual publishers.
Targeting Capabilities: Offers audience segmentation based on behavior, interests, and location.

Applications and Use Cases A shoe brand uses the Google Display Network to promote a new sneaker line across blogs, shopping sites, and mobile apps. A streaming service partners with a premium video ad network to run trailers before popular video content on entertainment websites.

Ad Network

Share

More glossary entries

Attribution Modeling

Affiliate Advertising

Advantage+

Enter the new era of marketing