Glossary
Ad Recall
Ad recall measures how well audiences remember an advertisement after seeing it. It is a key indicator of brand awareness and ad effectiveness, especially for visual and video campaigns.
What You Should Know
Ad recall assesses how likely users are to remember an ad within a set period, such as two days. Platforms like Meta Ads Manager estimate ad recall based on engagement patterns and campaign reach. For example, a user who watches a 15-second video ad for a coffee brand may recall the ad when asked if they’ve seen a coffee promotion recently.
There are two types of ad recall:
- Aided Recall: Measures recognition when users are shown the ad or brand name.
- Unaided Recall: Measures recall without prompting.
- Measures Brand Impact: Provides insight into ad memorability.
- Evaluates Creative Effectiveness: Helps assess if visuals, slogans, or music stick with audiences.
- Supports Campaign Optimization: Guides adjustments to increase engagement.