Get a demo
Glossary

Ad Stack

Product Nomenclature
An ad stack is a collection of technologies and platforms that work together to manage, deliver, measure, and optimize digital advertisements. It includes components for buying, selling, serving, and tracking ads across multiple platforms and devices. Ad stacks streamline programmatic advertising, allowing advertisers and publishers to manage campaigns efficiently. What You Should Know A typical ad stack consists of several essential components:
  • Demand-Side Platform (DSP): Allows advertisers to purchase ad inventory programmatically.
  • Supply-Side Platform (SSP): Helps publishers manage and sell ad inventory.
  • Ad Server: Delivers ads to users and tracks impressions and clicks.
  • Data Management Platform (DMP): Collects and segments audience data for targeted advertising.
  • Analytics and Reporting Tools: Provide insights on campaign performance and ROI.
Ad stacks can be integrated end-to-end through a single provider, such as Google Marketing Platform, or assembled from multiple third-party tools. How It Works The ad stack connects advertisers and publishers through programmatic advertising. When a user visits a website, the ad stack processes the user's data, triggers a real-time bidding (RTB) auction, and displays the winning ad. Each component communicates seamlessly to ensure ads are delivered to the right audience quickly and efficiently. For example, a sports apparel brand using an ad stack may simultaneously run video ads on YouTube, display ads on blogs, and search ads on Google—all managed from one central system. Advantages
  • Streamlines Campaign Management: Consolidates tools for buying, serving, and analyzing ads.
  • Increases Efficiency: Reduces manual effort through automation.
  • Enhances Targeting: Uses audience data to deliver personalized ads.
  • Provides End-to-End Insights: Tracks performance across multiple channels and platforms.
Applications and Use Cases A luxury retailer uses a complete ad stack to run campaigns on social media, search engines, and display networks, tracking conversions in a unified dashboard. A streaming service employs an ad stack to manage ads across desktop, mobile, and connected TVs while using audience data for personalized recommendations.  

More glossary entries

Attribution Modeling

Product Nomenclature

Affiliate Advertising

Product Nomenclature

Advantage+

Product Nomenclature
View all

Enter the new era of marketing

See how true AI can transform your marketing
Book a demo