About Madison World
Founded in 1988, Madison World is a diversified communication group that specializes in various functions such as advertising, media, business analytics, PR, events, and more. Spanning across India, Sri Lanka, and Thailand, Madison World serves approximately 500 advertisers and is recognized as India's second most powerful media agency.
Objective
Madison was looking to tap into the right audience cohorts to increase the quality and quantity of their leads. For select clients, they also wanted to help them rapidly scale whilst maintaining the budget efficiency.
~1000
Employee Strength
APAC
Regions Served
Media Agency
Industry
94%
Increase in Average Daily Leads
"We've always been on the lookout for developing radical new ways, tools, processes and systems for our clients. When we heard about Pixis' AI infrastructure for marketing, we immediately leveraged it to advance our clients' paid marketing campaign efforts."
Pixis' Approach
Pixis' AI was deployed across Madison World's clients campaigns to gain a deeper understanding of their target audience, their pain points, preferences and behaviours. These insights were used to generate real-time performance recommendations for better targeting, creatives, and budget optimization across channels and campaigns. Once these AI generated performance recommendations came into effect, the client campaigns saw an increase in performance and enabled Madison World to deliver the best possible ROI to its clients worldwide.
Result
30%
Reduction in Cost Per Lead (Dr. Fixit)
94%
Increase in Average Daily Leads (L&T Realty)
63%
Higher Scale in Campaigns (L&T Realty)
Madison was able to leverage Pixis' AI infrastructure to scale campaign efforts for their multiple clients without breaking bank.