About OMG
Founded in 2007, The Omnicom Media Group is a leading global media network that sets itself apart with an agile client-first approach. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for its clients worldwide.
Objective
OMG noticed a huge change in how marketeers run campaigns post pandemic, and was looking for a system that could effectively reach and engage target audiences for their clients, amidst a crowded and competitive marketplace.
101-250
Employee Strength
Europe
Regions Served
Media Agency
Industry
28%
Reduction in Cost Per Mille
"With a global clientele trusting us to deliver results for them, we wanted a system that would help us do exactly that for our clients' campaigns. Pixis helped us drive down costs and scale up growth for our clients, through comprehensive and data-driven campaigns."
Pixis' Approach
Pixis' AI was deployed across OMG's clients campaigns to gain a deeper understanding of their target audience, their pain points, preferences and behaviours. These insights were used to generate real-time performance recommendations for better targeting, creatives, and budget optimization across channels and campaigns. Once these AI generated performance recommendations came into effect, the client campaigns saw an increase in performance and enabled OMG media to deliver the best possible ROI to its clients worldwide.
Result
48%
Reduction in Cost Per Quality Visit (Nivea)
28%
Reduction in Cost Per Mille (Škoda)
34%
Reduction in Cost Per Completed View (Sanofi)
Pixis' AI infrastructure aided OMG media agency in helping its diverse clients achieve their unique goals simultaneously, across platforms.