Black Propeller drives organic click growth by 42% with Pixis Visibility driving up AI visibility & page one rankings
Impact
- 42%
- Increase in Organic Clicks
- 68%
- Growth in Page-One Ranked Keywords
- 21 of 30
- Tracked prompts now cited by AI Engines
About
Black Propeller is a performance marketing agency specializing in paid search, paid social, SEO, and conversion-focused digital strategy. The agency worked with Pixis to strengthen its presence across the search topics and AI prompts prospective customers use when evaluating marketing partners.
Challenge
Black Propeller had an established library of marketing content, but gaps remained around high-intent topics. Some questions had no dedicated article; others were covered by pages that needed clearer structure and stronger connections to related content.
The team wanted to expand that coverage and understand where Black Propeller appeared in answers from ChatGPT, Claude, Perplexity, and Google AI.
Solution: Building an SEO and GEO Content System
Pixis mapped content opportunities against 30 tracked prompts spanning PPC, paid social, home services, SEO, GEO, and conversion measurement. The work included:
- Publishing articles for topics without dedicated coverage
- Revising and restructuring existing articles
- Organizing the blog into five connected topic clusters
- Updating meta titles
- Linking related articles to pillar content and relevant service pages
By September 2026, published articles covered 21 of the 30 tracked prompts.
Results: More Search Traffic and Broader AI Presence
Over the measured period, Black Propeller’s organic clicks increased by 42% and its page-one keyword rankings grew by approximately 68%. Its click-through rate also rose, and more keywords reached the top three search results.
The first AI visibility measurement gave the team a baseline for future comparisons. Black Propeller appeared in answers across all four monitored AI engines: Perplexity, ChatGPT, Claude, and Google AI. Nearly all of the articles published through the program were cited in AI answers.
The organic search results are site-wide, so they cannot be attributed solely to the published articles. Together, the search gains and AI citations show how Black Propeller’s presence developed as its broader content program took shape.
Why It Worked
The program started with the questions prospective customers were asking. Black Propeller then built dedicated coverage for those questions, improved existing pages, and connected related articles so readers could move from a specific topic to the agency’s wider expertise.
That gave the team a more useful content library for visitors and a clearer way to track where its work appeared in search results and AI answers.
See How Your Brand Appears Across Search and AI
Use Pixis Visibility to track your presence across traditional search, ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
