Driven improves ROAS by 60% for a LATAM retail advertiser using Pixis Prism

About

Driven, a LATAM-based agency, was managing paid search for a large retail advertiser operating under tight budget constraints. While the account showed strong brand demand, inefficiencies in campaign structure, keyword coverage, and budget allocation were limiting revenue growth and keeping ROAS below target.

By activating Pixis Prism, Driven applied data-backed optimization recommendations across search and Performance Max campaigns. This helped unlock significant efficiency and revenue gains within weeks, without increasing overall spend.

Challenge: Driven needed to improve return on ad spend and revenue performance while working with constrained and, in some areas, reduced budgets. Key challenges included:

• Inefficient keyword and campaign structures impacting efficiency
• Budget misallocation across Search and Performance Max
• Limited visibility into pacing issues and policy-driven performance bottlenecks
• Pressure to meet long-standing ROAS targets without increasing investment

Solution: The Pixis Prism approach

Driven used Pixis Prism’s optimization and analytics capabilities to identify high-impact opportunities across the account. Key actions included:

• Applying account-level negative keyword recommendations to reduce wasted spend
• Making bid and budget adjustments guided by Prism’s pacing and performance insights
• Refining campaign structure to improve signal quality and conversion efficiency
• Auditing platform-level issues, including policy and extension-related inefficiencies, surfaced through Prism diagnostics

All recommendations were validated against platform data, ensuring changes were traceable and measurable.

Result: Within 4 to 6 weeks, the account delivered clear improvements across efficiency and revenue.

Main Search branding campaign

• Conversions increased by approximately 60%
• Revenue increased by approximately 62%
• Investment reduced by approximately 4%
• ROAS improved from 8 to 13

Performance Max campaign

• Budget reduced by approximately 80%
• ROAS improved from 9 to 18

Overall account performance

• Approximately R$30,000 in incremental revenue generated
• Overall ROAS target achieved for the first time in a long period
• Total ROAS improved by 60%

Why it worked

This case shows how actionable insights can drive meaningful performance gains without additional spend. By tying Prism recommendations directly to measurable changes such as keyword exclusions, budget reallocation, and campaign refinements, Driven was able to improve efficiency even under budget pressure.

The results were clearly attributable to Prism-driven optimizations, creating a strong before-and-after narrative grounded in real account data.