How immi Decreased Cross-Channel CPA by 7% While Doubling Ad Spend
About immi
Founded by Kevin Lee and Kevin Chanthasiriphan, immi is on a mission to help families better manage their health with healthy, high-quality foods that taste great.
Challenge: How to reduce CPAs across channels
With a lean growth marketing team and limited bandwidth, immi needed a solution to scale their paid marketing efforts efficiently. CPA was their North Star metric, and reducing acquisition costs across channels was a top priority. Despite testing various strategies and AI targeting tools, they struggled to master audience targeting and achieve the results they needed.
Solution: Pixis’ AI-Powered Platform and Expert Team
Seeking a more effective approach, the immi team partnered with Pixis for its unparalleled technology and industry-leading expertise. The collaboration began with an onboarding call, starting with a focus on their Meta campaigns. Within just 4-5 weeks, Pixis’ AI-driven campaigns outperformed their control campaign by 15-20%.
“We’re really happy with Pixis and would recommend them to anyone. In fact, we do recommend Pixis to everyone we know.”
Encouraged by these strong results, the team scaled their use of Pixis’ Targeting AI, leading to significantly improved CAC and the confidence to increase budgets and unlock greater growth. They also leveraged Performance AI, which optimized both targeting and creative execution across their campaigns, further enhancing efficiency and performance.
In addition to the technology, the team has hands-on support from their dedicated customer success team at Pixis. Acting as an extension of their in-house team, Pixis’ experts provide strategic guidance, campaign planning, and deep performance insights. With this close collaboration, the team at immi has been able to shift its focus to building and refining its creative process, funneling as many creatives as possible through Pixis while relying on its AI for targeting and media buying.
Outcomes: Lower CPA, Greater Scale, and Significant Time Savings
The Pixis-powered campaigns not only outperformed immi control campaigns but also uncovered new, high-quality audiences. The team successfully expanded from Meta to Google and YouTube, increasing spend by more than 2x while reducing CPAs by 7% across all channels.
“Pixis not only decreased CPAs but allowed us to expand our budgets. They’re also fine tuning all of our campaigns and finding small optimizations that our team normally would have to spend hours per day and per week.”
Additionally, by leveraging Pixis’ AI to identify optimization opportunities, insights that would have previously required hours of manual analysis, the team significantly reduced operational workload. Looking ahead, the immi team plans to integrate Pixis Adroom into their paid media operations to further enhance efficiency and scale their efforts.
