How Pixis Visibility Helped Confido Health Grow Organic Clicks by 52% & Expand AI Visibility

About

Confido Health is an AI-powered healthcare communication and workflow automation platform. Its voice AI assistants complete administrative tasks across front-, mid-, and back-office workflows, including patient scheduling, insurance verification, prescription refill requests, payments, and referrals. The platform serves healthcare organizations such as multi-location groups, multi-specialty practices, and health systems.

Challenge: Building visibility across a complex healthcare category

Confido Health operates in a high-consideration healthcare software category, where buyers research solutions across multiple workflows and use cases. At the baseline, the site had a limited organic footprint across several strategically important areas, with limited visibility across both Google and AI-generated answers.

The opportunity was to strengthen Confido Health's discoverability and build a broader presence across the search journeys its potential customers were already exploring.

Solution: Building a healthcare search strategy with Pixis Visibility

Confido Health used Pixis Visibility to identify relevant search opportunities, develop content around those opportunities, and measure performance across both traditional and AI search.

The Pixis Visibility team helped turn search insights into an actionable content strategy, enabling Confido Health to systematically identify opportunities, create relevant content, and track how that content performed.

This connected search opportunity identification, content creation, and performance tracking into one workflow, giving the team a clearer view of how Confido Health's content was performing across Google and AI-generated answers.

Results: 3x impressions, 52% growth in organic clicks, and growing AI visibility

Comparing the May baseline with July, the last full month measured, and including August data where noted, Confido Health recorded substantial growth across traditional and AI search.

Search visibility. Google impressions became 3x. Clicks grew 52%. The site now holds 22 keywords on Google’s first page, including 7 in the top three positions.The total number of ranking keywords expanded from 17 to nearly 100.

AI and GEO visibility. Citations of Confido Health pages in AI answers increased from 2 in June to 4 in July and 15 during the first 18 days of August. Over the same period, the number of cited pages rose from 2 to 13

The cited content aligned with Confido Health’s positioning across patient access, scheduling for multi-location and multi-specialty groups, insurance verification, and competitor comparisons.

Since May, Confido Health has expanded its presence across both traditional search results and AI-generated answers, with visibility growing across the topics central to its healthcare operations platform.

Build visibility across Google and AI search

See how Pixis Visibility can help your team identify search opportunities, create relevant content, and track its performance across traditional and AI search.

Get started with Pixis Visibility.