Klar Reduced its Cost Per First Transaction (CPFT) by 29%
About
Founded in 2019, Klar is one of the world's leading digital financial services platforms. Venture-backed by top investors such as General Atlantic, Quona Capital, and Acrew Capital, Klar provides instant credit and no commission cashback and withdrawal services via a card and mobile application.
Challenge
Shifting behavior of their target audience across multiple platforms increased Klar's Cost Per First Transaction (CPFT). They needed to target the cohorts in the right place at the right time to drive marketing performance and optimizing budgets across platforms without compromising on cost efficiency.
Our objective was to reduce the cost of bringing in the first transactions, and Pixis was a good fit for us to achieve this goal together.
Solution
Pixis' AI helped Klar redistribute its ad budgets across campaigns and platforms by segmenting Klar's target audience into granular cohorts (7 from earlier 2) for improved performance. Once these AI-generated performance recommendations came into effect, Klar campaigns saw an increase in performance through improved cost efficiency across all marketing channels and reduce Cost Per First Transaction (CPFT).
Results
Pixis helped Klar optimize its marketing spends and scale campaign effectiveness by enabling the right targeting, creatives, and spend optimization in real-time, at scale.
