Linear grows organic clicks by 98% and appears in 67% of tracked AI prompts with Pixis Visibility
Impact
- 98%
- Increase in Organic Clicks
- 39%
- Growth in Page-One Keywords
- 67%
- Tracked Prompts Included Linear in AI Answers
About
Linear is a digital marketing agency with a library of practical guides on paid advertising and conversion optimization. The agency worked with Pixis on a content and technical recovery program to rebuild organic search visibility and track its presence in AI-generated answers.
Challenge
Following a steep decline in organic traffic, Linear needed to recover visibility for existing content while building coverage around additional search topics.
The team reported that the decline began during Google ranking volatility and deepened through a subsequent core update. Before the drop, the blog had expanded quickly with long-form articles covering overlapping topics, including several near-identical Facebook ads management guides. Rankings slipped across both established and recently published articles.
Recovery required more than new content. Existing guides needed revision, related pages needed stronger internal links, and technical issues required attention across the site. Linear also needed to understand whether its content appeared as a source in AI answers.
Solution: Rebuilding Search Visibility Through Content and Technical Improvements
The recovery program combined revisions to existing articles with new guides and technical improvements. Alongside that work, Pixis Visibility provided a framework for tracking Linear’s presence across AI answers.
The work included:
- Revising existing articles and refreshing page titles and meta descriptions
- Publishing practical guides on topics such as compressing display ads under 150KB and choosing animated GIFs versus static ads
- Building topic clusters and strengthening internal links between related pages
- Adding schema markup and correcting HTML head and body structure
- Adding image dimensions, resolving duplicate meta descriptions, and updating and resubmitting the sitemap
AI tracking covered ChatGPT, Claude, Perplexity, and Google AI, allowing the team to assess where Linear appeared alongside its progress in organic search.
Results: Organic Clicks Nearly Double
Over a three-month reporting period, Linear’s organic clicks increased by 98% and impressions grew by 96% compared with the preceding three months.
Individual guides also recorded gains. Clicks to the Facebook banner sizes guide increased by approximately 672%, while the Google Ads account setup article recorded 1,100% growth. Newly published articles also began attracting traffic.
Across the site, the number of keywords ranking on Google’s first page grew by 39%, while top-three keyword rankings increased by approximately 59%. Within the content program, approximately 52% of live articles ranked on Google’s first page.
AI tracking recorded Linear in answers for approximately 67% of tracked prompts, with appearances across all four monitored engines. Approximately 86% of the program’s live articles were cited in AI answers, and 48% held a first-position citation in the tracking results.
The organic results reflect site-wide progress during the combined content and technical recovery program. The AI results describe coverage at the time of measurement; they do not represent growth against an earlier AI baseline.
Why It Worked
The program addressed existing content, gaps in topic coverage, and technical issues together.
Established guides were refreshed, while new articles answered specific practical questions, such as how to meet display-ad file-size limits. Stronger internal links connected related resources, and technical corrections supported the work across the site.
Tracking AI answers alongside Google rankings gave Linear another way to assess where its content was being discovered and cited. The program recorded measurable organic search recovery, with most of its live articles also appearing as sources in AI answers.
See Where Your Content Appears Across Search and AI
Explore how Pixis Visibility helps your team identify visibility gaps and track whether your content appears in AI-generated answers.
