Nomad Reduces CAC by 28% with Pixis AI

Financial services

About

Nomad is a Brazilian fintech founded in 2019 that has been transforming the way Brazilians access international financial services since 2020. Offering solutions such as currency exchange, U.S. bank accounts, and global investments, Nomad serves over 2.7 million clients and manages more than R$5 billion in assets.

Challenge : Reaching new, high-quality audiences, while reducing customer acquisition costs
Nomad, the rapidly growing Brazilian fintech company, sought new ways to maximize the impact of its paid media campaigns and refine its audience targeting. Facing a highly competitive market, the company realized that sustainable growth required optimizing the efficiency of its performance marketing, reducing customer acquisition costs (CAC), and simultaneously reaching highly qualified audiences aligned with its services.

The team at Nomad recognized the need to achieve two interconnected objectives critical to its long-term success:

Expanding its user base with precision
Nomad's mission is to empower Brazilians to seamlessly navigate global financial systems. To do so effectively, the company needed to focus on attracting a niche yet valuable audience - individuals with a strong interest in cross-border financial solutions, such as frequent travelers, digital nomads, expatriates, and investors seeking international diversification. Identifying and engaging this specific group was key to maximizing the relevance and impact of its campaigns.
Reducing customer acquisition costs (CAC)
While expanding its user base was critical, doing so efficiently was equally important. The fintech sector is notorious for high acquisition costs, driven by fierce competition and the need for trust-building with prospective customers. Nomad understood that sustained business success required balancing growth with financial discipline. Lowering CAC was vital not only to improve short-term profitability but also to allocate resources effectively for continued innovation and customer experience improvements.

Solution: Pixis’ AI powered optimization and targeting

Nomad partnered with Pixis to optimize its paid media performance and audience targeting, leveraging Pixis AdVance. This collaboration centered on two strategic areas:

Campaign Optimization
By integrating Nomad's Meta campaigns with Pixis AdVance, Nomad tapped into real-time budget optimization to ensure cost efficiency. The platform worked continuously to streamline ad spend, delivering the lowest possible CAC while maintaining campaign performance and driving high-value conversions.
Advanced Audience Targeting
During Black Friday, a critical period for consumer spending, Nomad implemented highly qualified audiences recommended by Pixis' AdVance. These audiences proved instrumental in reaching new, high-converting segments on Meta, particularly in the face of the fierce competition typical of this period. By adopting Pixis' recommended audiences, Nomad achieved a 23% lower CAC compared to other segments during this competitive seasonal window. Additionally, these Targeting AI audiences accounted for 25% of the total conversion volume during the period.

Outcomes: Significantly reduced costs

Nomad’s partnership with Pixis delivered significant advancements that were instrumental in supporting the company’s strategic goals. With Pixis, Nomad successfully achieved its goal of better qualifying its audience while generating more accounts at a significantly lower cost - all with a reduced investment. This partnership demonstrates the power of AI-driven solutions combined with industry-leading expertise in transforming paid media performance.

Over six months, the results exceeded expectations: