Performance AI Features
Orchestrate intelligent decision making across marketing channels with a proven AI infrastructure that learns contextually from historical campaign data, seasonality-based trends, attribution, analytics and live performance data, and continuously adjusts your strategies in real-time.
Cross-platform budget allocation & redistribution
Performance AI houses multi-objective converging AI models that identify micro trends in every channel to allocate and redistribute bids and budgets. Leverage live performance-based auto-redistribution of spends to maximize ROAS.
Seasonality-based budget pacing
Performance AI monitors and analyzes spends and ROAS during high-traffic periods, and forecasts the most profitable budget pacing strategies for subsequent campaigns. Strike the optimum balance between spends and KPI maximization with hyper-contextual AI models.
Spend fluctuation monitoring & stabilization
Optimization models constantly map search volume index and audience engagement trends, and buyer intent, to quickly stabilize sudden spend swings caused by erratic fluctuations. These models automatically detect false positive fluctuations on a daily basis to drastically improve spend efficiency.
Codeless AI playground for custom metric optimization
AI models that can be customized to optimize on your specific KPIs without the need for code or specialized data professionals. Utilize our proven optimization models or easily build your own in seconds with an AI model library and simulator playground.
Easy, Fast, and Automated
Integrations.
