Sustainable Footwear Brand Improves its ROAS by 43% with AI

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Pixis

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This sustainable footwear company was determined to expand globally. In order to achieve this goal, the team was tasked with identifying new target markets and scaling campaigns, which would be resource-intensive through their manual approach to optimizing budgets.

The brand knew they had to explore outside traditional campaign solutions. They had to first identify high-intent audiences specific to their brand and goals, then deploy them across their omni-channel media buying efforts. All while ensuring desirable Return on Ad Spend (ROAS) and conversion rates.

How could they scale campaigns while promising successful conversions? A codeless AI infrastructure helped them answer that question.

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Pixis’ codeless AI infrastructure helped them find the right mix of targeting the right audience and deploying the right performance strategy. At the same time, the ongoing optimization resulted in reduced cost per transaction, along with improved ROAS and conversion rate.

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