Unpacking the inner workings of how our customers scaled their marketing creativity, performance, and optimization in real-time with Pixis
To bring down their Cost Per Install (CPI), Kumu wanted to identify and target relevant, high intent cohorts. This was envisioned to drive customer acquisition efficiency by increasing the overall Install rate and bring down the Cost Per Click (CPC) on live campaign ads.
Improve overall campaign performance with a focus on increasing the Clickthrough Rate(CTR), drove Betabrand to identify newer and more relevant keyword clusters to display to their audiences.
With multiple campaigns to be run across different geographical locations to drive audiences to their business, Joe and the Juice wanted an infrastructure to handle the performance of this high volume marketing effort, while being mindful of their budget.
Shifting behavior of their target audience across multiple platforms increased Klar’s Cost Per First Transaction(CPFT). They needed to target the cohorts in the right place at the right time to drive marketing performance and optimizing budgets across platforms without compromising on cost efficiency.
A highly competitive market meant a high Cost Per Thousand Impressions(CPM) month on month, which Flo aimed to bring down.
ITC’s goal was two-fold: one, to redistribute budget optimally, and two, to subsequently get an ROAS greater than 2, on live campaigns.
Madison World was looking to tap into the right audience cohorts to increase the quality and quantity of their leads. For select clients, they also wanted to help them rapidly scale whilst maintaining the budget efficiency.
GroupM wanted to identify bid and budget inefficiencies across multiple client campaigns, with the help of AI models.
OMG noticed a huge change in how marketers run campaigns post pandemic, and was looking for a system that could effectively reach and engage target audiences for their clients, amidst a crowded and competitive marketplace.
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