Founded in 2001, GroupM is the world's largest media investment company and is responsible for more than $60 billion in annual media investments. GroupM creates, integrates, and scales technology-enabled services with premium partners, including Google, Meta, Amazon, and more.
GroupM wanted to identify bid and budget inefficiencies across multiple client campaigns, with the help of AI models.
"Being one of the biggest media spenders, we naturally wanted to optimize our campaigns' bids and budgets. Pixis' proprietary AI models proved to be the right choice for this optimization, and our campaign managers were able to seamlessly leverage these AI systems."
Pixis' AI was deployed across GroupM's client campaigns to gain a deeper understanding of their target audience, their pain points, preferences, and behaviors. These insights were used to generate real-time performance recommendations for better targeting, creatives, and budget optimization across channels and campaigns. Once these AI generated performance recommendations came into effect, the client campaigns saw an increase in performance and enabled GroupM to deliver the best possible ROI to its clients worldwide.
Increase in Revenue (Bombay Shaving Company)
Improvement in Results (Bombay Shaving Company)
Improvement in Daily Subscriptions (Hotstar)
GroupM was able to successfully leverage Pixis' AI systems to improve the campaign budgeting efficiencies for its multiple clients.