Founded in 2018, Flo enables users to buy mattresses that are customized to their needs. The brand uses special technology to vacuum pack its mattresses that helps them ship it without any hassles.
A highly competitive market meant a high Cost Per Thousand Impressions(CPM) month on month, which Flo aimed to bring down.
Improvement in CTR
"Stabilising the Cost Per Purchase(CPP) while doubling the scale of our campaigns was what we aimed to do, and Pixis AI seamlessly integrated to our systems to enable us to do the same."
Pixis' AI redistributed Flo's ad budgets based on its campaign performance with special emphasis on highly-profitable hours of the day, while it simultaneously generated new audience cohorts for scale. It further focussed on continuous and accurate messaging by customizing ad copy and creatives for its audience cohorts which led to swift improvement in Cost Per Purchase (CPP), Return On Ad Spend (ROAS), and Click-Through Rate (CTR). All of this led to the last day of the sale being heavily optimized and scaled, which resulted in 150% more purchases than usual.
Improvement in Cost Per Purchase
Improvement in Return On Ad Spend
Improvement in Click Through Rate
Pixis' AI Infrastructure helped Flo Mattress get more impressions on their ad campaigns seamlessly.