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2025 Google & Meta Ad Performance Benchmarks: Apparel & Footwear
Get exclusive access to insights and benchmark data from over $271m in ad spend.
This is an exclusive look at our customers' (anonymized) performance data so you can compare how your marketing is performing, learn and optimize.
What you'll find
- How CPM and CPC have shifted over the last 12 months on both Google & Meta.
- How other advertisers allocate budget by campaign type, platform, bid strategy, and objective.
- What tactics were most effective for awareness vs conversion.
- How marketers who use AI to optimize their campaigns outperform their peers.
