The Pixis Guide on How to Excel as an AI-first Marketing Leader in 2024

3 must-answer questions before implementing AI for marketing in 2024

Inside, you will find functional information about:

• Preparing your tech infrastructure, marketing team, and finances to be for AI-powered marketing
• How AI can play a role in optimizing the marketing funnel and amplify your brand
• A step-by-step checklist to implement AI for marketing in 2024

Key Takeaways

• What are the key areas in marketing that can benefit from AI?
• How can you upskill your team to work with AI tools?
• How can you audit your current situation to ensure you are prepared to implement AI?
• What are the expected costs to incur and how to offset them?
• What do you need to keep in mind when measuring ROI for AI tools?