India’s largest food delivery service had been relying on high-intent channels such as search to reach customers who were immediately interested in their services. However, these channels offered limited volume at high costs and were vulnerable to disruption by competitors.
Swiggy’s leadership decided to diversify their media sources and conducted early tests with Facebook to explore its potential.
While this showed promise, the quality of installs generated from broad targeting was lacking. Swiggy realized that they needed to personalize their ad creatives at scale to drive conversions.
So, how did Swiggy create over 60,000 custom ad creatives in just six weeks? Spoiler alert! With a codeless AI infrastructure.
Pixis’ AI marketing infrastructure allowed Swiggy to reach a wider audience while maintaining the quality of their installs, resulting in a significant increase in traffic volume at lower costs.