How DAZN Uses Pixis for Faster, AI-Assisted Marketing Decisions
Impact
- Incremental awareness and new sales during a major boxing event
- Less time spent synthesizing data, reporting, and completing post-campaign analysis
- Creative variant production scaled while reducing associated costs
About
DAZN is a global sports streaming platform and experiential marketplace, delivering top-tier live sports, fight nights, and premium athletic programming to fans around the world.
Challenge: Making timely decisions across the marketing mix
For DAZN, modern marketing requires simplicity and measurement. However, as Gareth Maritz, Executive Vice President of Marketing at DAZN, explains, many marketing tools are designed to solve one pain point rather than support decisions across the full marketing mix.
DAZN needed to make data-driven decisions faster, reduce the time its team spent synthesizing performance data, and give its creative team a more efficient way to produce multiple campaign variants.
Solution: Integrating Prism and Adroom into the day-to-day workflow
DAZN partnered with Pixis to incorporate Prism and Adroom into its day-to-day marketing workflow.
During a major boxing event, Prism recommended shifting spend from Snapchat to TikTok. DAZN acted on the recommendation and reallocated the budget in real time. Gareth said Prism also predicted where the campaign would ultimately land.
The insights gave him greater confidence when discussing marketing decisions with his peers and helped the team make those decisions collectively.
Prism gives me the confidence to take that same conversation and have it with my peers, and collectively we can make better decisions together.
Results: Measurable impact and more time for strategy
According to Gareth, the budget shift during the boxing event helped DAZN generate incremental awareness and new sales on the day.
The work with Pixis also reduced the time the marketing team spent synthesizing data, preparing reports, and completing post-campaign analysis. This gave the team more time to focus on strategy.
Across the creative workflow, Pixis helped DAZN’s creative team produce multiple variants at greater scale while reducing the cost associated with their production.
Prism reduces the time we spend trying to synthesize data and reporting, and allows us more time to focus on the things that matter most, which is strategy.
Gareth also described Pixis as an active partner throughout the engagement.
Whenever you ask them to lean in, Pixis has leaned in. They are great collaborators. They are innovative, and they are really trying to drive that next version of a one-stop shop to make more actionable decisions over time.
Make AI-assisted decision-making part of your marketing workflow
See how Pixis Prism and Adroom can support marketing analysis, decision-making, and creative production across your workflow.
